When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It’s also crucial to your campaign that the landing page can induce your visitor(s) to take action that is to purchase your product or at least provide leads for potential customers.
Landing Page Success Tips
The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.
Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.
Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.
Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
Squeeze Page Essentials For Rapid List Growth
Your squeeze page, also known as landing page or “opt-in” page is your most powerful tool for building a list fast. It is a simple page consisting of a headline, sub-headline, benefits, image of your free gift and an opt in box.
Your headline is the most important component of your squeeze page. It has to be bold, striking and able to catch your reader’s attention at first glance. If you don’t catch them within the first few seconds you’ve lost your lead.
The sub-headline is meant to re-enforce the message of your headline. It is usually smaller in font but bold enough to encapsulate the message of the headline further.
After the headlines comes the benefits. You have to demonstrate why your readers should give their precious information to you. The benefits should talk about what is offered in the free gift that you are giving them.
An image of your free gift such as an e-book or video cover will improve conversions(the percentage of people who sign up to your list), hence should be included in your landing page.
Finally, your opt in box comes last. You can get the code for your opt in box from your email auto-responder service. The opt in box usually consists of a call to action, name and email input box and a sign up button. One of the commonly used call to actions would be “Get instant access” or “Download now”.
In short, apply these good landing page practices and you will soon start to see your list build up real fast. Remember to test and tweak your landing page to ensure maximal conversions of you’ll be potentially leaving lots of money on the table.
This may all sound overwhelming as it did for me in the beginning but, once I discovered my mentors, I was well on my way to building a successful online business and living life on my terms.