Why is planning so important? Just take a look at those dot.com failures in year 2000. Many of them failed because of poor planning! Some of the factors contributing to their failures included not knowing the market, the competition, and the environment of the business. These could be avoided with proper planning. It is essential in today’s world of internet marketing that detailed planning be conducted.
The following steps are useful to your planning:
Research is the first key step in the process. It is necessary for you to know your product, your competitors, your target market, and what each of them provides to its consumers. In this planning phase, list the benefits and the potential disadvantages of the product that you are selling. In this way, you actually foresee the potential problems and you can develop corrective measures to handle such issues.
Next, you need to decide what type of campaign you will run for your business. You need to consider your budget, your staffing needs, the time-frame for the marketing campaign, just to name a few. There are other questions that you may need to ask yourself depending on your situation. From the questions and answers, you can determine any limitations and any tough issues that you need to overcome in order to effectively launch and carry out your marketing campaign.
After you launch your campaign, you can’t just sit back and relax. You need to monitor its impact. There are various methods for monitoring the effectiveness of a marketing campaign. But there is none more critical than the results of your first sales and customer feedback. These provide meaningful data that you can use to fine-tune your business strategy.
What’s next when the campaign ended? It’s time for a post-campaign review of the entire process. Remember, your review must be as complete as possible. Look at the areas of excellence – you can make use of them in the next campaign. Do not overlook the areas where there are signs of trouble – you need to work out preventive measures for the next campaign. Well, marketing is a learning process. You can learn from the wrongs (i.e., the mistakes) and enhance on the rights (i.e. areas of excellence). In this way, you will be more comfortable and confident in your next marketing campaign. And most importantly, you will get your focus right!
This article is a very compact overview of the planning process. At each step of the process, bear in mind the strengths and weaknesses of your business, your resources, your product and your target market. This understanding and awareness will help you devise an effective plan, a plan that will see you succeed in internet marketing.