Any money you spend on an advertising campaign should always be an investment. That is to say that the amount you get out should be dwarfed by the amount you put in, so that you can continue to spend more and see your profits rise and rise.
Unfortunately, this isn’t how every Facebook Ads campaign looks to every marketer. Many of us will pay for Facebook Ads and find that we don’t see that money back – that rather our profits are stunted.
So what’s going wrong? And how can you fix the problem? Here are some things to try…
One thing to look at is your targeting and whether or not you’re reaching the right people with your ads. The aim here is not to reach as many people as possible and get as many clicks as you can. In fact, getting too many clicks is worse than not getting enough! Instead, the objective is to more of the right kind of visitors. Try using more stringent targeting in your ads and try thinking about ways to prevent the wrong type of person clicking on your ad.
Something to think about is that it might not be a problem with your adverts but rather a problem with your landing page. If you are paying to send visitors to a page where they can buy a product, then you need to ensure that you are effectively persuading visitors to click buy and that you are effectively making your product sound and look exciting.
Or perhaps the problem is even more fundamental still? Maybe your product simply isn’t that appealing. In this case, you might want to consider changing your tactic and properly researching the market before investing in your next item to sell.
Or perhaps it’s just that the price isn’t right for that product? Try tweaking the price and see if that helps you to improve your conversion rates and profits.
It can take a while to land on the perfect combination of price, product and advert and experimentation will unfortunately cost you money. Make sure that you experiment in ways that won’t cost the Earth then – perhaps in a smaller niche to begin with for instance. This way, you can hone your skills in an easier environment and then translate that perfect campaign to your ideal niche.
Building Credibility In Your Market
No matter what niche or market that you may be in, building credibility is extremely important for your business.
People want to buy from somebody who knows what he or she is talking about.
Let’s face it, would you ever get plastic surgery from a person who doesn’t have a real degree? This is a very useless question to ask, but it’s very similar to the way your business works online.
Whether you want to sell Amazon products or ebooks in the dating niche, you need to make sure that you classify yourself as an authority on the subject.
How to build credibility in your market
Share, Share, Share
Yes, whether it’s via a blog post or Facebook update. People want to know you’re a real person and that you’re genuine. Share your knowledge as much as possible and you’ll instantly build your credibility.
Offer email support
If you have a website that details almost everything on a certain niche, then you need to try offering email support of some kind.
There are many people who only offer regular advice on their sites like articles, and by offering free email support, you can show your visitors that you know everything about your sites topic.
Webinars are basically online streaming events where you can connect with around 1,000 people who will be watching you on your webcam live.
You can talk about your niche, how to succeed in that niche, and everything that you know that your customers will like to know.
This will help show your visitors that you’re an expert, helping you to build your credibility tremendously. I highly suggest that you do these webinars, as they are very easy to do, and can provide for you a good amount of credibility on the topic.
Building credibility is all about showing your customers that you’re as real as you can be. Let them know that you know everything that there needs to know about that topic.
By offering FREE email support and webinars, you can upsell to them in the future, showing them that you know how powerful that specific ebook or training is for them.