After you’ve created your Facebook group, you’ll, of course, be interested in growing your group by having people who are interested in your topic join the group and become active members.
One of the absolute best ways to make this happen is by directing the individuals who have liked your Fan Page to the Group.
The reason Fan Pages work so well is that you can gain “likes” to your Fan Page, which can in time turn into new members for your group.
With over a billion people visiting Facebook each day, and over 4.5 billion “likes” per day, you only need to acquire a tiny percentage of this audience to begin growing your page in a big way.
If you don’t already have a Fan Page for your topic, it’s super easy to create one. Let’s get started!
Click on the down arrow shown on the far right side of the top menu on Facebook, then click on “Create Page.” You’ll need to choose a category for your page out of those shown. Don’t get hung up on this – you can always change it later on.
Add a description of the page, what it’s about, and why people should like it! Be upbeat and positive, and don’t try to sell anything in this section.
You can use the same exact description you’ve used for your group to make things easier, but make sure your description makes your page seem interesting and fun.
You’ll get far more likes if the page looks like it’s going to be worthwhile liking and visiting.
Add a profile picture, and add this page to your “favorites” so that it’s easily accessible when you’re on Facebook. The profile picture doesn’t have to be a picture of you.
It should be an image that represents the topic of your page. Now add the same cover photo that you have for your Facebook group.
Now, you’ll need to enter in some information regarding who you want to attract to this fan page – choose the appropriate demographics, and interest that are similar to those that your page will be about.
Now, invite some people who you think would be interested in the page to like the page. You can do this in the left sidebar by clicking “Invite” next to their name.
That’s it! Your page is now complete, and you can begin to work on promotion!
How Cross-Promotion Can Grow Your Facebook Group
Cross-promotion is a good strategy that can be used to increase the size of your Facebook Group. With over a billion groups on Facebook, it’s very likely you’ll find some groups on a similar topic to the group you’re running.
And everyone who has a group is interested in strengthening their numbers, so it’s usually a win-win situation for everyone involved.
When you’ve attracted a couple of hundred members, you can begin cross-promotion efforts. You want your group to be attractive to another group owner, so don’t try to do this until you’ve reached that couple hundred-members mark.
Do some research on Facebook to find other groups with the same or similar topic, or a similar but complementary topic. Find groups with a lot of members – a few hundred or more, at least.
Join the groups first, to check them out, make sure they’re active and that the kind of information being shared there is in line with what you have in your group.
If the group looks good, start posting in the group, and answering other’s questions within the group. In other words, you don’t want it to take up your entire day, but become an active member of the groups you’d like to cross-promote.
After a couple of weeks of adding value to the group, contact the administrator of the group and ask them if they would be interested in a cross-promotion of your two groups.
Maybe you could offer the group something, such as an ebook you’ve written that’s on-topic, or offer a webinar for the group.
These things help you appear legitimate and authentic when approaching another group’s administrator.