So you’ve got a Facebook campaign that’s delivering a great ROI and you’re looking to scale it…
Firstly – congratulations! Creating a profitable Facebook advertising campaign is not easy so give yourself a pat on the back.
Secondly – how do you scale it?
The obvious answer seems to be:
Increase your ad budget
And that can work for a while…
But what happens when you’ve burnt out your target audience?
There inevitably comes a time when the vast majority of your target audience have seen what you’re advertising and they are either interested or not.
If you keep advertising to that same group of people, your profitable Facebook advertising campaign will eventually become not so profitable.
But there’s no need to panic because that’s where lookalike audiences come in.
What Are Lookalike Audiences?
Here’s Facebook’s definition:
A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they’re similar to people who already are. When you create a Lookalike Audience, you choose a source audience (a Custom Audience not created with a data partner, your pixel data, your mobile app data or fans of your Page) and we identify the common qualities of the people in it (ex: demographic information or interests). Then we find people who are similar to (or “look like”) them in the country you choose.
Basically a lookalike audience consists of a group of people that are very similar to another group of people.
And I mean it when I say very similar.
Facebook knows A LOT about it’s users, which might be a bit scary… but it’s great for us advertisers.
And this is fantastic for scaling campaigns, because if advertising to a certain audience is generating a great ROI…
You want to get that ad in front of people that are similar to (or “look like”) that audience.
Most of the time you’ll generate a great ROI with that lookalike audience as well.
Creating A Lookalike Audience
The first thing you’re going to need is a source audience.
Your source audience can come from many different things – website visitors, email lists, video viewers, etc.
But for the purposes of this article I’m going to focus on one of the most straightforward and show you how to create a lookalike audience from your email list.
Before we create the lookalike audience we will need to upload this list of previous buyers and create a custom audience.
First you need to go to Ads Manager.
Then navigate to Audiences:
Then select Create Audience and Custom Audience:
Once you’ve selected Custom Audience a screen like this will appear:
Select Customer File and you should see this:
If you use MailChimp like, then you’re in luck. Select the Import from MailChimp option and then provide your login details.
You’ll then be able to select which email lists you want to import into Facebook. For each list you import, a new custom audience will be created.
If you don’t use MailChimp it’s still fairly easy to do.
Export your email list as a .csv file from your email service provider. Then come back to the screenshot above and select Choose a file or copy and paste data.
That will lead you to this:
This screenshot looks a bit scary but all you need to do is upload that .csv file, give your audience a name then select Next.
After that you’ll be asked to match the data in the columns to the relevant field (email, first name, last name, etc.)
(Unfortunately I can’t include a screenshot of this as that would show some our subscriber’s contact information)
The only column you need to match is email address and then you can go ahead and select Upload & Create.
You’re custom audience has now been created!
It will take Facebook around 30 mins or so to populate your custom audience, so if you see something like this don’t worry:
Once your custom audience is ready you should see something like this:
Unfortunately Facebook won’t be able to match everyone in your customer list as people will often use a different email address to buy/opt in to your list to the one that’s associated with their Facebook account.
We’ve actually had around 2,200 buy this product but only 1,600 matched.
Now we need to use this custom audience to create a lookalike audience.
Tick the checkbox as I have done in the screenshot above and then select Actions and Create Lookalike:
That will bring up this:
Your custom audience will automatically be entered as your source audience.
You just need to select a country to target and an audience size.
We’re going to target the UK and create a 1% lookalike audience:
This 1% lookalike audience will contain the 1% of Facebook users in the UK that are most similar to our source audience.
A larger percentage means a larger target audience, which is great for scaling your campaigns…
But the larger the percentage the less accurate the lookalike audience will be.
The people in a 10% lookalike audience will be less similar to the source audience than a 1% lookalike audience.
I would recommend starting with a 1% lookalike audience (unless you’re targeting a country with less than 10 million Facebook users).
If that 1% lookalike audience performs very well, you can always come back and create larger lookalike audiences.
Once again it will take Facebook around 30 mins to populate your lookalike audience.
When it’s ready you should see something like this:
Now you can use this lookalike audience as a targeting option.
When you’re creating an Ad Set you’ll be able to select your lookalike audience here:
And enjoy the results!
Lookalike audiences are incredibly powerful and there’s nothing better for scaling profitable Facebook campaigns.
We almost never scale a Facebook advertising campaign without using lookalike audiences.
I’d love to know what you think of this article. So please leave a comment below to let me know what your biggest takeaway is.
Looking to get more out of your Facebook page?
Well you’ve come to the right place.
Because Facebook have VERY recently released a brand new feature that means we can now create Facebook page custom audiences.
And this post is going to show you exactly how to set them up.
Before I do that, I should probably introduce…
Here’s Facebook’s definition:
A custom audience is an ad targeting option that lets you find people that already know your business on Facebook. You can use sources like customer lists, engagement on Facebook or website or app traffic to create custom audiences.
Let’s be honest…
None of us are advertising on Facebook for the fun of it.
We’re all doing so to generate revenue and hopefully a fantastic ROI.
And it’s much easier to achieve a fantastic ROI when you advertise to people that already know your business.
Remember – we buy from people that we know, like and trust.
Using custom audiences as a targeting option is so effective because those people already know you.
And, if you produce high quality content and provide great products and services, a lot of them will like and trust you as well.
So why should we bother with Facebook page custom audiences…
Facebook Page Custom Audiences
If you’re actively promoting your business on Facebook, some of the people that see your stuff will interact with your Facebook page or posts.
They’ll visit it, like it, follow it and leave comments on your ads and posts.
With Facebook page custom audiences you can specifically advertise to those people that have interacted with your Facebook page.
Now this is so new that I can’t definitely say that this will work amazingly well.
But I’d bet my mortgage that it does.
Just think about it…
The people that have interacted with your Facebook page are hyper-responsive prospects.
They have already shown a significant interest in what you have to say and offer.
I think creating a custom audience from these people and specifically targeting them in a campaign is a no-brainer.
So now you know the why, let’s get into the how…
Creating Facebook Page Custom Audiences
The first thing you need to do is go into Ads Manager.
And then select Audiences:
Then click on Create Audience and select Custom Audience from the drop-down menu:
That will bring up something that looks like this:
You want to go for the Engagement on Facebook option.
And you’ll see this:
Click on the Page option at the bottom.
Selecting a Facebook Page is fairly self explanatory.
But the next option is something that requires a bit more attention.
If you click on the drop down list, you’ll have a few options to choose from.
Honestly this is all brand new so I can’t definitely say which options are worth using and which aren’t.
But if you don’t have a large number of people interacting with your Facebook page and posts (ten thousand+ per month) then go with Everyone who engaged with your Page.
That option is obviously going to produce the largest custom audience.
And that’s what I’m going to use for the purposes of the article.
If you do have those sorts of numbers interacting with your Facebook page then by all means test out some of the other options. (I’ll also let you know our results once we’ve tested them)
The next thing to decide is how long you want people to remain in your Facebook page custom audience for, after they have engaged with your Page or posts.
Interestingly Facebook will allow you to keep people in this custom audience for 365 days, which is longer than other types of custom audiences.
Facebook have obviously decided, and I agree, that people that interact with your Facebook page and posts are more “into” your business than people that have watched a video of yours or visited your website.
So how long should we go for?
This again depends on volume.
If tens of thousands of people are going to be added to this custom audience every month, then go for a shorter time window – 90, 60 or even 30 days and test those out.
If not, use a longer time window like 180 or 365 days.
There are obviously advantages to having a larger audience to advertise to.
But people that have interacted with your page recently are more likely to respond to your offers and content.
Then give your Facebook page custom audience a name:
And click Create Audience.
It will take Facebook 30 mins or so to populate that audience.
But once it’s ready, you can go ahead and use it as a targeting option in your Facebook advertising campaigns.
When you create an Ad Set you can select your new custom audience.
And it’s a simple as that.
These new Facebook page custom audiences are definitely something we’re going to be testing over the next few months and I’d recommend you do so as well.
I think we’ll both be pleasantly surprised with the results.
I’d love to know what you think of this article. So please leave a comment below to let me know what your biggest takeaway is.
Social media is today one of the biggest tools that marketers have to promote their brands. This is a particularly direct, targeted and personal means to connect with an audience. It lets you do this in a way that is persuasive, pervasive and purposeful and it allows you to create a real synergy between your marketing and your website or blog.
And when it comes to social media marketing, nothing beats Facebook. Facebook is not only the biggest social media network by far but it is also the best suited to marketing with the widest selection of highly powerful tools and the most data for you to use to find the right audience.
Whereas other social media sites provide occasional distractions, Facebook has become one of the main reasons that we go online. Its users outnumber the population of any country on Earth and those members are more highly engaged than they are on any other site. Specifically, there are over 1.86 billion active Facebook users today, which is a 17% increase year over year.
That means that Facebook is still growing, despite naysayers. Every single day, those users generate over 4.5 billion likes. And every day, 1.23 billion people log onto the site. On mobile alone, there are 1.57 billion active users. Five new profiles are created every single second and 300 million photos are uploaded daily.
The average time a user spends on Facebook per visit is 20 minutes. For American’s it is twice that. All this paints a very clear picture of a social media network that has become a huge part of our lives and that is embedded as a cultural phenomenon. At a party, you are just as likely to ask for a stranger’s Facebook name as you are their mobile phone number.
Facebook is used to plan weddings, to organize stag parties, to share holiday photos and to catch up with old friends. Even employers use Facebook to conduct background checks on future employees. What does this mean? It means that if you want to find a channel that will allow you to connect with a gigantic and huge audience, then Facebook is the best place to do that.
In short: if someone uses the web a lot for shopping, then there’s an extremely high chance that you will be able to find them on Facebook. If they don’t? Well then, they’re not a particularly useful lead to begin with!
Introducing Facebook Ads But what’s really great about Facebook as a marketer, is that it gives you the tools to reach that audience directly. Better yet, it gives you the tools to reach a specific sub-section of that audience and to thereby connect with exactly the right kind of person who will want to buy your product.
It then allows you to convert those leads from cold leads, to warm leads, to customers – and to keep them highly engaged with your brand along the way.Facebook Ads are one of the most effective ways to do this, allowing you to hone in on precisely the type of person that will want to buy your products.
What’s more, is that they allow you to do so in a manner that lets you tightly control your spending, ensuring that your advertising falls within budget and that you can scale it as you grow your business. Then there are all the countless advanced features – like CPA – and the amazing external tools that allow you to get even more from your advertising campaign and to grow your business all the more effectively and quickly.
Of course though, like any tool, Facebook Ads is only as effective as the person using it. The campaign you design is what will ultimately impact on your success or failure and this is where this book comes in. Here, you’ll learn all of the technical aspects of Facebook Ads and you’ll see how to get started with your own campaign, your own page and your own brand.
But more importantly, you’ll see how to make sure that all those things are designed well and that they will give you the best chance of success.
You’ll learn the ‘what’ but also the ‘how’ and the ‘why’. You’ll see that the most important place to start when creating your Facebook marketing plan is with the right brand and the right product and perfect synergy between those things. And ultimately, you’ll learn what this means for you.
You’ll learn how to generate fans and followers and turn those into excited customers!
What You Will Learn Throughout the course of this book, you will learn:
– How to create/choose a product that people want
– How to choose a niche
– How to create a ‘buyer persona’
– How to create a great Facebook page with a strong brand
– How to set up Facebook Ads
– How to choose from the different types of Facebook advert
-How to track your progress and use insights
-How to use advanced features like targeting
– And CPA
– How to budget for maximum ROI
– And much more!
This 60 page detailed guide is Yours FREE
This extensive article will help you learn how to use social media to establish yourself as a thought leader in your industry.
Let’s talk a little about becoming a thought leader in your niche or industry. It is all about establishing yourself as someone worth paying attention to.
If you think of yourself as a brand in your own right, not just your company as a brand, you can imagine instant name recognition by those in the know in that niche. If we say Steve Jobs, Bill Gates, Mark Zuckerberg, most people know who we are talking about and what they are famous for.
Becoming a thought leader in your niche can take some time and effort, but the financial and professional rewards can be well worth it long-term.
Let’s get started with a few things you can do to lay the groundwork for becoming a known, liked and trusted leader in your community of followers.
- Do market research, by asking yourself these questions:
Where do people interested in your niche spend their time, and money?
What social networks do they visit?
What do they talk about?
What are their pain points and problems in relation to the niche?
What solutions are they willing to pay for and how much will they pay?
Who are your main competitors and how good are their products/services?
What are niche customers saying about those products/services? Can you come up with even better ones?
Use your niche research to create content readers/ followers want. People learn visually most of the time, but offering a range of content gives them a choice. The more content you create, especially free content, the more traffic you will get from search engines and social sites. Seeing your name and (good) content appearing repeatedly will make potential customers check you and your products/opportunities out more closely.
The secret to success in social media is in the name itself: social. People are on social networks to connect with others, not to see your latest promotion. However, people are always on the lookout for products and services that make their lives easier. Be helpful in all your interactions and people will appreciate and remember what you do for them.
Are there social media groups you can join in order to connect with your target audience and other like-minded people? Facebook and LinkedIn have some very active groups. Some popular Pinterest boards allow guest pinners and can provide another way to get you noticed.
Rather than focusing on quantity of posts, tweets, and pins to convert your connections into email subscribers, focus on quality. Use the information you gained from your research and insights to provide a special offer that is specific to your followers on a particular social media platform. For example, a cooking related niche could provide an exclusive and free offer, available only to Pinterest followers who sign up for updates during a specific time.
Using social media to establish yourself as a thought leader can take time. However, the sooner you get started, the faster you’ll reach your goals. Put these ideas into action to begin your journey to success.
Let’s talk about how to build a strong online community to help leverage your influence.
A strong online community is not just about numbers. It’s also about how people engage with your business or brand and the ways they do it. Now let’s go over a few strategies you can use to start growing your influence.
- Make the most of your blog
Your starting point should be your website and/or blog. Yes, we know it is tough to come up with great content consistently, but it is the only way to prove what you know and that you are worth doing business with.
In addition, if you have a WordPress blog, you can use it to build community through the plugins and themes available. Creating a discussion board or forum, inviting guest bloggers, getting comments, and actively asking for endorsements and testimonials are all signals that you are a thought leader in your niche.
Offering free special reports or ecourse as an incentive to register for your email-marketing list also creates community, rather than visitors who come once for a few seconds and never return. The repeat visitors are the ones who will form your community over time. Using the plugins that allow people to share content on the social networks will also build a strong online community that will create all new opportunities for your business.
- Connecting with other leaders
We are often judged by the company we keep. Being seen at the same sites as other “thought leaders” in your niche is always a good idea. Even better, this can create the opportunity for new product creation and joint venture (JV) partnerships. For example, you can interview each other online and publish or sell the resulting product to build brand and/or make more money.
In a JV, you would email each other’s lists with a special offer. Anyone who signs up from their list would be your customer and possibly listed as your affiliate. Even if their list has 5,000 people and you have only 1,000 people, you can offer to mail 5 of their offers during a specific time. JVs then split the profits 50/50 or each gets a special affiliate link. This allows you both to profit from more exposure and/or sales to people interested in your niche. – Social profiles.
If you have not already taken the trouble to build a full, robust profile at each of the major social networks, put this at the top of your marketing list. Social search, that is, search within a network, is rapidly overtaking search through search engines like Google. You can only build community if people can find you. They will only want to join your community if they see things on offer that interest them, products, services, information, and eye-catching content.
- Making the most of groups
One key aspect of top social media sites is whether or not they have groups you can join in order to connect with your targeted audience and like-minded people. Facebook and LinkedIn are examples of social media sites that have popular and active groups, where you can connect with prominent influencers in your niche and position you as an authority.
Other groups you may want to consider include active Pinterest boards that allow guest pinners. This will mean more of your pins are shown around the clock, not just the times you pin. Don’t forget Yahoo groups and Google+ circles. Both of these can also help you build a strong online community related to your niche.
Finally, the best way to build a community is to participate in communities. Join groups, participate, share, and don’t just try to push all of your products for sale. Social media is all about connection and community.
Try these tips to start a strong community or even fine-tune your existing community. It’s never too late to get your group or community on the right path.
Let’s talk about where you should focus your attention.
There is an ever-increasing number of social networking sites, but paying attention to the top 6 will create the most opportunities for building your brand and promoting your business, in order to increase reach and profits.
Currently, the top 6 social media sites include Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+. Let’s take a closer look at each of these to help you decide where to focus your social media marketing attention.
Facebook now has more than a billion users. It allows you to set up personal and business pages, and a variety of written, video and promotional content. Despite reports that Facebook is decreasing in popularity, it is #1 in the world and packed with consumers who have money to spend.
The audience tends to consist of more women than it does men. Both use social search to learn more about products and services and get recommendations. Women socialize more, and keep in touch with friends and family through their account. They are also more likely to access their account on a mobile device.
They participate more in groups, polls and surveys and tend to respond better to ads. The ads at Facebook are highly targeted and a good deal cheaper than the Google AdSense network, so making the most of all the free as well as paid marketing opportunities at Facebook is the best way to build your audience rapidly and stay connected with them.
Twitter has over three million users. Many people like it because they feel it is fun and easy to use. The posts, called tweets, can only be 140 characters long, so it is a fast way to update your followers about your business. More women than men are on Twitter and tweet more actively. They also re-tweet, or share your tweets. This helps you to reach a wider circle of people. Twitter also has an easy-to-use advertising program to help gain followers and feature tweets.
LinkedIn, geared towards businesspeople, has over two hundred million users with more men than women using the platform. LinkedIn works well to connect with people you know and tap into business-to-business opportunities. They recently added advertising to their offers in relation to lead generation, that is, focusing on getting people to sign up for your email marketing list. They also bought SlideShare, the #1 site for sharing PowerPoint presentations. Use all 3 opportunities to build your brand and reach if your product line appeals to business people.
Pinterest is a social media platform that focuses on images. It too has over two hundred million users, with women accounting for 80% of users and a majority of this sector is over 35. It is a visual social network where people pin pictures related to products, services, and more to virtual pinboards related to particular topics. They also re-pin to share interesting content with their social circle.
Studies have shown that around 60% of users have made a purchase based on what they saw at Pinterest, with an average payment of $55. If your products are highly visual, ideal for women, or you wish to tap into the female market, this is the site for you.
Instagram is a mobile photo-sharing app and social network that was created in 2010 by founders Kevin Systrom and Mike Krieger. In 2012, Facebook purchased it for one billion dollars and it currently has more than four hundred million active users with more than seventy-five percent of those users outside the U.S.
Since its launch more than thirty billion photos have been shared on this popular network. Unlike other social networks, Instagram is completely photo and video oriented, allowing users to post mages and short videos of up to 15 seconds. There are no text updates like you can use on Twitter and Facebook.
Because Instagram is primarily a mobile app, to use it to grow your influence you’ll have to download it to your mobile device and sign up for an account. While this does have some disadvantages it is great for doing business on the go.
Google+ (Google PLUS) has over a hundred million users. It links to all your Google activities through your free Gmail account. This also means you can connect it to your YouTube channel if you have one.
YouTube is the most used video sharing site in the world and the third most popular site on the Internet after Google and Facebook which makes Google+ a good fit for gaining influence from both channels.
There are also Hangouts and Hangouts on Air which allow you to use video to attract a larger audience and meet face to face with your followers which can help grow your influence very rapidly.
Good social media marketing is all about making connections. If you’re not already using at least one or two of these sites, what are you waiting for? Go open an account and start growing your social influence.
Let’s jump right in and talk about gaining insight into your audience by monitoring your social media accounts.
Most entrepreneurs who use social media are mainly interested in cranking out as much content as possible and getting ‘eyeballs’ on it. Smart ones know that social networking is not a one-way street, but a means of building relationships with your target audience. That is how you will gain real social influence in your marketplace.
It’s not just about eyeballs, it’s about engaging with your visitors, customers and followers on social media and getting them to take the actions you want them to.
It’s also be about market research and using what you learn while monitoring your social channels to help support your marketing and product creation decisions.
One of the reasons online marketing is so effective is because it allows unprecedented access to people interested in what you have to offer. Instead of broader types of marketing such as newspaper, radio and TV advertising, which aren’t very precise, niche marketing can be conducted through topic-related discussion boards, forums, and on social sites.
By monitoring the social channels, you use you can discover the answers to some very important sales and marketing questions such as:
- What does my target market care about?
- What are the most common ‘pain points’ of those interested in my niche?
- What is trending in relation to my niche?
- What trends are driving sales?
- Who are my main competitors?
- How do my products compare or differ?
- What social media marketing efforts on their part might be worth imitating?
Remember, engagement, not eyeballs!
Niche marketing is like fishing in a well-stocked pond. You know your target customer is in there; you just have to come up with the right bait to get them to nibble. All of your social efforts can be the bait, showing that you have the answers they need and are worth doing business with.
Engagement can take a variety of forms. It’s up to you to create the opportunities to engage with you and monitor the results. For example, if you want to add more people to your email list, create a special-report or short course like this one, and then announce it to your list. Make sure you monitor how many new subscribers you get.
If you want to know how your social campaigns are working, then create a special offer for each social media platform’s you’re using to reach your target audience. Resist the temptation to run the same offer on all platforms during the same time. Then track your results for each social media platform. This will give you a good idea of what is working and what isn’t!
To get insight about building brand and increasing reach, create content that is so compelling that your followers will be willing to share it with other people they know, who are also interested in your niche.
In terms of advertising, track your click-through rate and engagement in taking the action you are expecting. Facebook and Twitter advertising is a lot more targeted than Google AdWords, yet a lot cheaper too.
Another important reason to monitor social media sites is to see what is trending. You don’t need to try to be topical in all of your postings, but if there is a chance to tie in your products with breaking news or a hot topic, it might be worth a try. Facebook, Twitter, Pinterest and Tumblr will all show you listings of what’s most searched for or engaged with. Join in the conversation in a helpful manner and see how much exposure you and your brand can get.
- The power of social search
One of the most important reasons to monitor your social network activity is to discover who is finding you through social search. That is, searches within the network, not via search engines like Google. Social search is important because it will lead to your account and to groups.
You have to be active in the network to be discovered, but once you’ve created your account, you will be amazed at how much traffic you can drive through free and paid means. Don’t just monitor the eyeballs but the engagement, and see what a difference it can make to your social influence.
Finally let’s talk about how to simplify your social marketing strategies, so you can grow your influence faster.
Social marketing strategies can be extremely confusing and time consuming when you don’t know exactly what you’re doing. It seems like there is always more to do and so little time to do it. However, there are ways to keep it simple and actually get more done without making yourself crazy. I have laid out a few basic things for you to keep in mind as you plan your next social campaign.
The niche research you did when you first started your business should have revealed your people’s interests, pain points, problems, and spending limits. If you’re not sure, do some research. Above all, find out where they spend their leisure time on the Internet and target those sites. There’s no point in banging away on a social network if the ideal customer in your niche isn’t hanging out there.
Hot content is the kind of content that will appeal to those in your niche. As you do your niche research, you will probably see the same questions coming up repeatedly. Make a list of them and create content that answers these questions. Be sure to create paid products that do as well. Free products lead to paid products.
- Leverage the content you create
Make every piece of content you create work hard for you. One of the best ways to do it is to put it into more than one format. For example, your content could be an article, top-10 list, or a PowerPoint deck. Your deck could become a video on YouTube which you would then embed on your site. You could also share the deck at popular sharing sites like SlideShare, owned by LinkedIn, which has very convenient sharing buttons for all of the major social networks.
- Create a publishing schedule
Once you leverage your content, schedule it. You obviously can’t publish leveraged content on the same topic back to back, but you can use your blog scheduler to set the date and time in advance and, for example, publish one each month for several months.
Make video your priority, though, to build up a robust YouTube channel full of interesting content that will gain followers.
If you are working alone, create your own calendar and follow it. The plugin Editorial Calendar for WordPress is incredibly useful. If you are working in a team, set up a shared calendar to make sure something of value is being published regularly.
WordPress has a wide range of plugins that will create share buttons so people can just click to share on the social networks. In addition, they have plugins that will announce your new content on your social sites automatically.
Then there are specific tools that will allow you to schedule posts in advance, such as Buffer, which will link with a number of different networks, and Hootsuite, which allows you to schedule posts in advance. These tools have both free and paid levels, so you have nothing to lose by trying them out and seeing how useful they are. If they make your publishing on the social networks easier, the cost will more than pay for itself in terms of the amount of time you will save.
- Have a set time to be social
Social media can consume your time if you’re not careful, so schedule your social posting time and stick to it! I like to block out an hour a day in two thirty minute chunks. One in the morning and one in the evening.
This way you can focus on your followers and minimize the danger of getting sucked in and wasting hours of your valuable time wandering from one cool thing, funny picture or heartwarming video to the next.
It’s up to you to decide what will work best for you, just keep in mind that you are on social media to grow your influence and connect with your consumers not to spend all day clicking the like button.
Lastly, once you get things organized, outsource the work to a reliable virtual assistant to help manage your social growth. They can handle answer questions, general replies, social shares and monitoring for you.
This doesn’t have to cost you a fortune. You can recruit your teen (which is what I do) a neighbor or find someone on Elance, Freelancer or even Fiverr.com to do the job which will free up your time to focus on creating the meaty content that will help you connect with your consumers on a level that will help take your social influence in a big way!
I sincerely hope that this course has helped you learn a lot about growing your social influence online.
And remember, I’m always available to answer your questions, so please feel free to ask.
Secrets To Responsive Lists
Every online marketer understands that the best way to generate sales is to have a large email list of subscribers. After they build that list, however, many marketers begin to recognize that the list is large, but it doesn’t function to create sales. That’s because it wasn’t built with the idea of creating a responsive list, and instead focused on quantity instead of quality.
The time to start building the right type of list is just as you get started, but even if you’ve already got a list, you can still tweak your business processes to get a better response after the fact.
PAY ATTENTION TO HOW YOU CREATE THAT LIST
The biggest secret isn’t that you need a huge number of people on the list, but that you want a better conversion of subscribers to customers. You can do this by paying attention to how you are creating the list, how you are marketing it, and what is actually happening when you send out an offer. Here are some basic things you should know about a responsive mailing list.
- Buying email addresses doesn’t work
For the most part, you can buy thousands of emails on another person’s contact list and still generate very poor sales. The secret to creating a good list is to build one up naturally and organically so that people have a good relationship with you and your business.
- Single opt-ins can be fooled
You may put out an opt-in list and be congratulating yourself on the number of sign-ups, that is, until you find out many are fakes or generated by online bots. Learn how to use a double opt-in strategy to build a better list.
- Targeted demographics are better than niches Demographics tell you the reasons why people buy, while niches just assume everyone on your list is interested. You will have better luck by understanding the psychology of your list, rather than just relying on categoric niches, for email marketing.
There are plenty of products and services to help streamline your online business. There’s no reason why you should be struggling with responding to each and every email, unless there is some reason for personally responding.
Learning about the technologies and tools available can save you valuable time and increase your bottom line.
It’s up to you to figure out what that price is. It may be that they are willing to subscribe if you give them a free short report. It might be that they will do it to enter a contest. It might be that they will reply to an email when they see a savings in a product they like or when they get your personal attention. Pay attention and do what works for you.
ORGANIC IS BETTER
Organic, or naturally occurring lists, generally are quite a bit more responsive than lists created by buying email addresses from other marketers. The reasons for this are that bought lists can contain a number of bad email addresses or contain people on them who are getting so much email from other marketers, that they ignore everything as spam. One last reason, and the biggest reason, to use organic lists is that you can be liable for sending email to an address that hasn’t opted in to having their email published.
When you build your own organic lists, you know that the person has specifically requested to subscribe to your list and are genuinely interested in either you or your business.
WAYS TO CREATE ORGANIC LISTS
In this age of social networking, you will find that it isn’t as hard as it used to be to create an organic list. People are networking more and more online, and all you need to figure out is how to put the power of the Internet at your fingertips. Don’t just put an opt-in form on your website and expect that using that simple action will generate a large organic list for you. People will still have to find your site, and if your traffic is low, this can be a major stumbling block. The solution is to not just advertise your opt-in on your site, but to do it elsewhere where traffic that is interested in your niche congregates. That’s where social networking comes into play.
Get in the habit of building an online presence on various social networking sites. You will have to post a profile and start networking with people on these sites to hook into potential customers.
Once you have them interested in either who you are or some common interests (related to what you market), you can start posting updates or links to things that you want to promote to get traffic from these sites back to your opt-in offers.