Website Development Strategies – Issue 4

Posted By Carlos Batista on May 7, 2017 in Business Topics, Internet Marketing, Online Business | 0 comments


Issues You May Face as a Webmaster

 

Owning a website is a fun and exciting experience. But, once in a while, you are likely to come across some issues that get in the way of your efforts. Here are some common ones to consider.

Getting Hacked

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Many websites get hacked. It’s a fact of life. If yours is one that has never been hacked, consider yourself lucky. However, it could be only a matter of time before it happens. The more popular your website becomes, the more likely it will be to get hacked. One way to reduce the occurrence of hacking is to make sure you have strong passwords.

This is for any aspect of your website. Your password for your registrar should not be the same for your hosting, and your hosting should not be the same if you have a WordPress installation. It’s understandably annoying to have to memorize all of those passwords, especially the more complicated they become.

And they should be complicated. You should set them with uppercase and lowercase letters. Put some numbers and symbols in them if allowed. Try to make the passwords as long as possible. It would take a hacker several hundreds of years to brute force attack a password with 15 or more characters.

Not Having a Back Up Plan

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Backing up your website or your hosting files is an activity that many webmasters put off until it’s too late. Many hosting companies will advertise that they back up your files, but you may have to wait days before they can restore it. If you do rely on them, make sure you are clear on what they include in those backups.

Don’t just assume everything you put on your server will be part of the backup. Another issue is the frequency at which they perform backups. If they only do it once a month, but you update your website frequently, you could still lose important information.

Too Many Files or Overusing Bandwidth

Web hosting companies like to advertise that you have unlimited domains with unlimited storage and bandwidth. Good luck with that. If you peel back the layers of the terms of services of your hosting company, you will likely find they adhere to a concept known as fair use.

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This specifies how much space you are allowed as well as how much bandwidth you are allowed to use. It’s unknown why governments don’t crack down on this deceptive hosting practice. Don’t take a chance with your website.

Take precautions to keep your website safe and try to keep up with the latest threats happening in the industry.

Tips on Promoting Your Website

There are millions of websites or blogs with more appearing on the scene each and every week. No matter what kind of message you are trying to convey with your website, it needs to get noticed. Use the following tips to help get your website well positioned.

Create an Editorial Calendar

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You’ll hear this tip over and over again. Yet, it’s amazing how many people don’t do it. Creating frequent and consistent content for your website is a crucial element in gaining traction, both in the search engines and with your readers. Think about websites you follow regularly. Do you prefer websites that have frequent updates or ones that are updated only once in a while? All things being equal, you probably chose the frequently updated option. You are not alone. Most people would choose that option as well. It’s going to be the same for your website. Keep it updated regularly. The
best way to do this is to create an editorial calendar.

It’s Not Nice to Fool Google

You are going to read about all kinds of schemes on how to get better rankings on Google. Many of them, the majority, are going to be for techniques that try to game the system. They may even work in the short term. However, Google makes it a habit of adjusting its search algorithm to find these tricks. When it finds the culprits, it penalizes them with bad rankings. They have even been known to ban websites forever! Yes, this does happen. So, even though you may gain a couple of sales in the process, is it worth getting banned over?

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Learn What Makes Your Readers’ Tick

Get inside the minds of your readers. How do you do this? Join forums and blogs of people that are in the same market as you. What kinds of questions are they asking? What kinds of answers are being given and by whom?

Follow Your Competition

Find competitors who have successful websites. While you don’t want to copy them outright, there is nothing wrong with using them as guidance. See what page components they are including. Look at the types of articles they write and subscribe to any newsletters they may offer, free or paid. Sometimes, the paid can be a measure of the quality of information these competitors are going after. Once you have a good feel, you can always unsubscribe from the newsletters.

Be sure to check back soon for the final Issue in this series of articles.

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