8 Colors and How They Affect Sales
It certainly comes as no surprise that colors have a huge psychological effect on sales, and specific colors are used in branding for very specific purposes. When you think of the use of color, think of Coca-Cola. Could it ever be anything but red and white?
Colors used in branding and packaging are carefully chosen to elicit a certain feeling, and often are used to get the potential buyer to take a certain action – buying the product!
Here is a list of eight colors, and the psychological effect of each.
1. Red signifies energy and urgency. Think stop signs and fire trucks. Red is commonly used online for “buy” buttons and headlines but should be used sparingly so as not to overdo it.
2. Black is the color of elegance and sophistication. It adds drama, or dramatic presence, and is the main color for many clothing designers, jewelers, and makeup companies.
The color black can be used as the main color or as a contrasting color, and it denotes wealth.
3. Blue elicits feelings of trust, balance, and stability. It is a great choice when you want to elicit a calm, secure feeling and that’s why it’s widely used for banks, attorneys, doctors and clinics/hospitals.
4. Pink is for ladies, young and old. If your demographic is feminine, pink is an almost sure-fire hit. It signifies playful, fun, and delicate on the lighter end, and bold, happy, and daring on the brighter end. The color pink denotes self-love, acceptance, and harmony.
5. Green is the most versatile color and can represent many different things. On the one hand, it is the color of money, so it can represent wealth and abundance. On the other hand, it is the most prominent color in nature, and so can also represent earthiness, trust, timelessness, and balance.
Green tends to be a very calming color, and this is why many doctors’ offices are light green on the interior.
6. Yellow is bright, energetic, happy, and full of positive thoughts. It signifies confidence, strength, and also warmth. It is an attention-getter, and can really brighten up branding.
7. Gold is the color most closely representing wealth. Combined with another color and used as an accent, it will lend an air of prestige wherever it is utilized.
8. Purple symbolizes royalty and elegance. It also tends to be a very soothing color eliciting a calm response. Purple is a lovely accent color when used with black and white, or silver.
The use of color in your marketing materials and branding can’t be minimized. Test, test, and re-test to find out exactly what colors work the best for your audience.
Closing the Sale – What Not to Do
You usually hear industry talk about how to close sales, but it’s equally important to know what to avoid, or what not to do, as well.
There are many actions that will immediately stop your chance of any sales, and knowing what they are will allow you to avoid doing them.
Here are four essential things to be sure you avoid when attempting to close your sales:
1.Never, ever show up late. Any integrity you have, to begin with, will be gone completely if you’re late for an appointment. Being late shows that you don’t value or appreciate your client’s time and that you lack the proper respect for them as well.
Of course, there are situations where being late is appropriate – if you’ve had an emergency, or there has been something totally out of your control that’s happened. A quick phone call can rescue these types of legitimate situations and shows that you care about your potential new client.
For the most part, though, try to plan ahead as much as possible and anticipate any problem that might come up before it happens.
2.Don’t forget how to listen. At your appointment, it’s important for you to get your information across and entice the potential client to buy, but remember that listening is more important than talking.
Listen to what your potential client needs, wants, and is seeking. Listen to their fears and past experiences. It is only in this way that you can truly attempt to match your new client with the proper level of product or services that you provide. Ask questions, and then listen closely to those answers.
3.Don’t dress too casually. How you dress is going to vary widely depending on the situation, the potential client, the meeting place, etc.
There are just so many variables, so try to mirror the “level” of dress that you believe your prospect will be wearing. There are times when jeans will be absolutely appropriate, and other times when nothing less than a suit will suffice. Being clean, organized, and well dressed for the occasion will present the best face to your prospect.
4.Never insult your competition. This is an ugly habit to get into, and will only make you look uneducated and ignorant to your prospect.
One trick bag you never want to get into is bashing your prospect’s current supplier – keep in mind that essentially what you’re doing is saying that your prospect made a bad decision when hiring their current supplier.
No one likes to be told that, and especially not someone who’s sale you’re trying to get.
Remember to check back soon for Issue 4 on this topic.