Video is one of the most underutilized aspects of internet marketing. They say that a picture can tell a thousand words, so just think how many words a video must tell!
Not only can you convey more information through a video though, but it will also be more engaging, more emotive and persuasive and much better at quickly grabbing attention.
Video also gives you a lot of new marketing opportunities – allowing you to build a following for a brand through YouTube, to embed a different kind of media on your website, or to grab attention on a sales page by telling people in person why they should buy your product (oh and letting people get to know you is one more benefit of video marketing).
The only problem? Video can be seen as a bit fiddly and complicated compared to a lot of other forms of marketing and this can make it off-putting as a potential time investment.
So the question is: what shortcuts and strategies can you find to make the process of creating marketing videos that much faster and smoother?
A good place to start is with the hardware. By getting the right camera and the right mic etc., you can save yourself a fair amount of work.
A good camera for video marketing, for instance, should be one that has a flip screen so that you can see yourself in the shot before you hit record. It’s extremely frustrating to film a whole video only to learn the top of your head was cut off!
Also useful, is to find a camera that has a microphone jack or a USB for a microphone such as the Blue Yeti Snowball. This will allow you to record crisp audio directly onto your video, rather than having to record the audio separately and then sync it up.
Getting a decent tripod, lighting rig and boom mic stand can all help too, as they allow you to quickly set things up in a way that will produce the best quality footage.
Two more tips: clap at the start and end of each take and double clap when you get it right. This will make it easier to edit your footage (because you can see the spike in the audio).
Secondly, keep a space in your home with a good backdrop and everything set up ready for filming. Then you just need to step into shot and start recording!
A Quicker Way
Don’t want to go on camera?
Find that this all still takes too long?
Then you could consider making videos as slideshows instead! You can actually save PowerPoint presentations as MPEG files and then simply record over them.
This means you now have no need to record yourself and you can make videos much more quickly.
This type of content is perfect for sales pages too and is something that web users have come to expect on such pages, lending your site an air of professionalism.
After you’ve created your Facebook group, you’ll, of course, be interested in growing your group by having people who are interested in your topic join the group and become active members.
One of the absolute best ways to make this happen is by directing the individuals who have liked your Fan Page to the Group.
The reason Fan Pages work so well is that you can gain “likes” to your Fan Page, which can in time turn into new members for your group.
With over a billion people visiting Facebook each day, and over 4.5 billion “likes” per day, you only need to acquire a tiny percentage of this audience to begin growing your page in a big way.
If you don’t already have a Fan Page for your topic, it’s super easy to create one. Let’s get started!
Click on the down arrow shown on the far right side of the top menu on Facebook, then click on “Create Page.” You’ll need to choose a category for your page out of those shown. Don’t get hung up on this – you can always change it later on.
Add a description of the page, what it’s about, and why people should like it! Be upbeat and positive, and don’t try to sell anything in this section.
You can use the same exact description you’ve used for your group to make things easier, but make sure your description makes your page seem interesting and fun.
You’ll get far more likes if the page looks like it’s going to be worthwhile liking and visiting.
Add a profile picture, and add this page to your “favorites” so that it’s easily accessible when you’re on Facebook. The profile picture doesn’t have to be a picture of you.
It should be an image that represents the topic of your page. Now add the same cover photo that you have for your Facebook group.
Now, you’ll need to enter in some information regarding who you want to attract to this fan page – choose the appropriate demographics, and interest that are similar to those that your page will be about.
Now, invite some people who you think would be interested in the page to like the page. You can do this in the left sidebar by clicking “Invite” next to their name.
That’s it! Your page is now complete, and you can begin to work on promotion!
How Cross-Promotion Can Grow Your Facebook Group
Cross-promotion is a good strategy that can be used to increase the size of your Facebook Group. With over a billion groups on Facebook, it’s very likely you’ll find some groups on a similar topic to the group you’re running.
And everyone who has a group is interested in strengthening their numbers, so it’s usually a win-win situation for everyone involved.
When you’ve attracted a couple of hundred members, you can begin cross-promotion efforts. You want your group to be attractive to another group owner, so don’t try to do this until you’ve reached that couple hundred-members mark.
Do some research on Facebook to find other groups with the same or similar topic, or a similar but complementary topic. Find groups with a lot of members – a few hundred or more, at least.
Join the groups first, to check them out, make sure they’re active and that the kind of information being shared there is in line with what you have in your group.
If the group looks good, start posting in the group, and answering other’s questions within the group. In other words, you don’t want it to take up your entire day, but become an active member of the groups you’d like to cross-promote.
After a couple of weeks of adding value to the group, contact the administrator of the group and ask them if they would be interested in a cross-promotion of your two groups.
Maybe you could offer the group something, such as an ebook you’ve written that’s on-topic, or offer a webinar for the group.
These things help you appear legitimate and authentic when approaching another group’s administrator.
Over the past few years, it’s become increasingly harder to get people’s attention. On Facebook, in particular, we’ve found that organic reach for pages has dropped over the first six months of 2017. This is partly due to algorithm changes, and partly due to the response from brands trying to increase their exposure, publishing more, and creating more competition for the eyes that are on the news feed.
Facebook groups are a great solution to this decrease in organic reach. They create engagement and community that pages simply can’t. The nature of a Facebook group is far more interactive and multi-dimensional, whereas pages can seem a bit flat and one-sided.
A Facebook group is also a major way to gain traffic to your website. Posts to your page or personal wall will often go unnoticed due to Facebook algorithms, but each member of a group receives a notification if there’s a new post. This drives traffic to the group and can drive traffic to your website when you share a link to your blog. Of course, these types of notifications can be turned off, but if you’re offering great content and personal interaction with your group, it’s likely they won’t be.
There are three main things you can do to ensure your Facebook group starts out on the right foot and attracts the potential customers you’re looking for.
- Be crystal clear on what type of group you want to have. There are three types of Facebook groups in terms of privacy – open, closed, and secret. Open groups are just that – anyone can see who is in the group, anyone can see the posts, and anyone can join. With a closed group, anyone can see the group and who is in it, but only members can view the content in the group. With a secret group, no one but a member of the group can see that the group exists, or see who I in the group and the group posts. In essence, with a secret group, you need an invite to join, or you won’t even know it’s there.
- Once you’re sure what type of Facebook group you want, set up specific criteria for deciding on who gets approved into the group. Figure out who your ideal client is – all the demographics and details – and accept members accordingly. This will increase your group’s integrity and exclusivity.
- Create and adhere to a content calendar for your group. Decide on the questions, polls, photos, and events you’ll be posting about. Have a list of post ideas that you can refer to if you get stuck for content ideas. Have lots of ideas for group participation, and that’ll help increase your engagement within the group.
Creating Your Facebook Group
So you want to create a Facebook group! Great! Let’s get started, and you’ll soon have your Facebook group up and running smoothly, and be able to grow and expand your group and your following.
The first thing you’ll do is log in to your Facebook account. Click the down arrow on the right side of the menu bar at the top, and choose “Create Group.” Enter the necessary information about your group that the page asks for – and remember to use a name that described what your group is about to make it easier for new members to find it when they use the Facebook search function.
At this point, it will help you if you take a moment to add the group to your “favorites.” That way, the group name will show up in your left sidebar near the top, and you’ll have easy access to it without having to search for it each time you want to visit the group or post.
Set your group privacy to “Closed.” This will create a feeling of exclusivity within your group because not just anyone can get in. It will also enable you to monitor who is added to the group, to make sure they’re a good fit. Remember that there are over a billion daily users of Facebook, and it’s a given that some of them are spammers who will try to gain access to your group.
You also want people to have to join the group to see the content – another reason to choose a closed group rather than a public group.
Now, add at least one friend. This is necessary to start your group, so pick a person who you think will be interested and let them know you’re adding them to the group ahead of time. No one likes to be added to groups without their permission, so don’t do that.
Now you can begin customizing your group page by adding a description of the group and adding any rules you have that you want everyone to be aware of. Choose a group icon from those shown, and then find an image that is related to your group’s topic. For free photos to use, you can look at Pixabay.com, where you’ll find thousands of beautiful graphics. You’ll use this image as your group cover photo.
Your group is just about complete! The last thing you need to do is go to “Edit Group Settings” and add a few tags that describe the group content and what it’s all about. This will make finding your group much easier.
Now that your group has been created, you can work on promoting it and gaining members!
Having a digital product that sells well and makes you money is about more than creating a rocking information product. Yes, you need a good product on a topic that your audience is interested in, but that’s just the starting point.
No one will buy a said product when it’s finished unless you can launch and market it.
All too often I see people create information products, put them up for sale, and then sit back and wait for sales to come in. Sadly, that’s not the case. You have to properly launch and market your product to give it a chance of becoming a best seller.
In fact, only 20% of your overall time and efforts should be dedicated to product creation. The remaining 80% is all about marketing and promotion. In other words, you have to launch your product, so people start to notice and buy.
Start by creating some buzz while you’re working on putting the digital product itself together. Let your audience know what you’re working on and what it can do for them.
Get people interested, get them curious, and encourage them to let other people know what you’re doing and what’s coming.
Next, comes the big launch itself. As soon as you have your product up for sale and you’ve tested the sales process to make sure everything is working the way it’s supposed to, it’s time to let the world know about it. In this context, the “world” is your potential target audience.
Email your list about the offer. Don’t stop at just one email. Craft an entire series of emails for the coming weeks. Post about it on social media. Link to it from related content on your blog. Write a few new posts that highlight some of the benefits of your product, or point out the problems it solves.
Go out there and reach as many people as possible about what you have to offer, starting with your own sphere of influence.
While the big launch will get you quite a few sales, in the beginning, your work isn’t quite done yet. Going forward you want to continue to promote and market your product. Email your list about it regularly.
Link to it from new blog posts that you write where it fits. If you have an affiliate program in place, remind affiliates to continue to recommend the product to their audience. As you come out with other products or even lead magnets, recommend the original product within the content and on the download page.
In other words, keep spreading the word about what you’ve created, and you will continue making sales for months and years to come.
Defining The Target Audience For Your Info Product
You’re thinking of creating a digital information product. Great idea, but before you sit down to work on content creation, it’s important to define your target audience and do what you can to make sure you’ll come up with something they want and need.
You don’t want to put weeks of hard work into creating an info product that no one wants to buy.
Your product creation process then begins with your target market. You don’t even need to think about what type of product in what format and on what topic you may want to create. Your first job is to become very clear on who your target market is, what it’s comprised of, and what motivates the people that make up the said market.
Because at the end of the day you’re dealing with real people who have to like and trust you to open their wallets for what you have to offer them.
A good starting place is to define your particular niche. You’re not just in the online marketing, weight loss, finance, or personal fitness niche.
You have to be more specific. Better examples would be Facebook marketing for local businesses, low carb diets for post-menopausal women, getting out of debt with personal budgets, or personal fitness for pregnant women.
You don’t need or want to be everything for everyone. You’ll do much better by offering specific advice to a particular target market. It will make your life much easier going forward because you’ll know exactly who these people are and what they are looking for.
Your next step is to define your target market and the people it’s made up of. Who are they? What’s their gender, age, income? Where do they live, what do they do for work and fun? Where do they hang out online? What’s their most urgent problem and how can you help them solve it?
These are all good questions to ask. Spend some time to dig deep and learn as much as you can about your future customers. It’s some of the best time you’ll spend when it comes to growing your business and creating profitable information products.
Last but not least, create an avatar or an image of your ideal customer. Be as detailed as possible. Create a vivid picture of this person. Give him or her a backstory and flesh out this imaginary character that represents the people in your target audience.
With that firmly in place, you’re ready to create your first info product. Create it for your avatar. Write or speak directly to this person both in the content that makes up your product and the marketing materials.
Do that, and you’ll significantly improve the chances of creating a digital information product that sells well and for months and years to come.
Are you struggling to find time to handle your internet marketing? This is a common problem and one that a lot of people struggle with and unfortunately, there is really no ‘shortcut’ to being successful in this regard.
Sure, there are certain strategies you can follow to save time and get things done quicker, but there is no ‘silver bullet’ to guarantee you success. Success will always equal work – and frankly, that is as it should be.
The only thing you can do then is to ensure that you are as focused and productive as possible when you do set out to work. This means avoiding distractions and it means being able to stay in ‘flow’ for as long as possible.
How do you do that? Here are some ‘hacks’ that will help…
Put Music on Loop
Find an album you like that doesn’t have lyrics (so it won’t distract you) and then listen to it on loop. Why? Because of the fact that you keep listening to it, means that your brain will eventually become desensitized and thus start to ‘tune it out’. This works similarly to when your brain stops listening to the ticking of a clock. And by doing that, you can effectively simulate a kind of ‘sensory deprivation’ for your hearing which will keep you more focussed on what you’re doing and less distracted by outside sounds. Apparently, this is a trick that Matt Mullenweg of WordPress fame uses!
An alternative is to listen to white noise. Or for something a little more pleasant, try the website ‘rainy moods’ or ‘coffitivity’. Both of these create non-distracting ambient sounds that have been shown to boost productivity!
Have a Hot Mocha
Recent research shows that having a mocha first thing in the morning is actually more effective at boosting productivity than having a coffee alone. This is because the drink provides an ideal combination of caffeine and cocoa. Caffeine is a stimulant and will elevate the heart rate and increase focus while waking you up. Unfortunately, this can also have the unwanted effect of making you wired and potentially making you feel stressed.
Mocha counteracts this issue because the release of serotonin from the chocolate can ‘take the edge off’. What’s more, is that cocoa contains epicatechin which drives more oxygen to the brain via vasodilation and thereby actually boosts cognition even further!
A similar alternative that is also recommended by productivity gurus is caffeine + l-theanine and you can get this combination by drinking yerba mate green tea.
Leave Something Unfinished
Want to have a more productive day tomorrow and get started with your work right away? Then consider leaving something unfinished until tomorrow.
This might sound counterintuitive, but it’s a great way to ensure you start working quickly when the day begins. The reason for this is that the human brain hates unfinished business. Thus, if a task is left incomplete, then it is human nature to want to try and complete that task right away. This means that you can skip the usual procrastination and dive straight into your work head first!