Welcome back and here is Issue 2 as promised.
WHAT FEATURES WORK BEST ONLINE
Since tools will be either online services or scripts, the best tools have the following features:
Easy To Use
No one wants to spend a ton of time trying to get the tool to work.
Solves A Customer’s Problem
Any tool that gives better customer service, or provides a value-added feature to your customers is valuable to your business model.
Adopting a tool that works great one time and bombs another is a sure way to lose customers. Stick with established tools that have the bugs worked out of them already.
A good online tool will either have a very curt registration opt-in, like an email, or none at all, if it’s free.
Manages Multiple Users Efficiently
The idea is to attract tons of traffic, convert it to contacts, and start marketing it. If your tool does this, but performance drops off or you cannot keep up with multiple users efficiently, as an online marketer you might as well not use it.
Great Customer Support
Sometimes technical glitches can happen, even with the best of tools. You want to have a phone number, and AIM contact, or an email you can go to and send in a help support ticket to get your problems resolved.
A tool that creates buzz, excitement, fun and gets your users to participate in your website or offering is a great way to get noticed.
Obviously, you don’t want to spend a whole lot on tools and there are plenty of free tools out there. But, sometimes a little expense can be worth it if the benefits outweigh the costs.
If you are like most Internet marketers, you start out without a plan, and quickly realize that if you start setting goals that you are more likely to achieve them. So, you start to set goals, and then you realize that tools would be a good idea to help you achieve those goals. Some of these tools, you will be able to tell how it helps you to achieve your marketing goals, and others will have an impact that may be hard to measure.
However, tools that do let you see right away how they impact your goals of traffic, income, contact management, and advertising are preferable to those that may or may not be having any impact. That way you know that the time, effort, and money you devote to implementing and using a tool is going to give you a sound return on your investment. But, that doesn’t mean we’ve excluded tools that don’t have clear metrics, as some things can be hard to quantify on the Internet. It just means it’s always better to have some way to measure your success than just a gut feeling.
In Issue 3 we will look at The Online Toolbox so be sure to check back tomorrow.