Having a digital product that sells well and makes you money is about more than creating a rocking information product. Yes, you need a good product on a topic that your audience is interested in, but that’s just the starting point.
No one will buy a said product when it’s finished unless you can launch and market it.
All too often I see people create information products, put them up for sale, and then sit back and wait for sales to come in. Sadly, that’s not the case. You have to properly launch and market your product to give it a chance of becoming a best seller.
In fact, only 20% of your overall time and efforts should be dedicated to product creation. The remaining 80% is all about marketing and promotion. In other words, you have to launch your product, so people start to notice and buy.
Start by creating some buzz while you’re working on putting the digital product itself together. Let your audience know what you’re working on and what it can do for them.
Get people interested, get them curious, and encourage them to let other people know what you’re doing and what’s coming.
Next, comes the big launch itself. As soon as you have your product up for sale and you’ve tested the sales process to make sure everything is working the way it’s supposed to, it’s time to let the world know about it. In this context, the “world” is your potential target audience.
Email your list about the offer. Don’t stop at just one email. Craft an entire series of emails for the coming weeks. Post about it on social media. Link to it from related content on your blog. Write a few new posts that highlight some of the benefits of your product, or point out the problems it solves.
Go out there and reach as many people as possible about what you have to offer, starting with your own sphere of influence.
While the big launch will get you quite a few sales, in the beginning, your work isn’t quite done yet. Going forward you want to continue to promote and market your product. Email your list about it regularly.
Link to it from new blog posts that you write where it fits. If you have an affiliate program in place, remind affiliates to continue to recommend the product to their audience. As you come out with other products or even lead magnets, recommend the original product within the content and on the download page.
In other words, keep spreading the word about what you’ve created, and you will continue making sales for months and years to come.
Defining The Target Audience For Your Info Product
You’re thinking of creating a digital information product. Great idea, but before you sit down to work on content creation, it’s important to define your target audience and do what you can to make sure you’ll come up with something they want and need.
You don’t want to put weeks of hard work into creating an info product that no one wants to buy.
Your product creation process then begins with your target market. You don’t even need to think about what type of product in what format and on what topic you may want to create. Your first job is to become very clear on who your target market is, what it’s comprised of, and what motivates the people that make up the said market.
Because at the end of the day you’re dealing with real people who have to like and trust you to open their wallets for what you have to offer them.
A good starting place is to define your particular niche. You’re not just in the online marketing, weight loss, finance, or personal fitness niche.
You have to be more specific. Better examples would be Facebook marketing for local businesses, low carb diets for post-menopausal women, getting out of debt with personal budgets, or personal fitness for pregnant women.
You don’t need or want to be everything for everyone. You’ll do much better by offering specific advice to a particular target market. It will make your life much easier going forward because you’ll know exactly who these people are and what they are looking for.
Your next step is to define your target market and the people it’s made up of. Who are they? What’s their gender, age, income? Where do they live, what do they do for work and fun? Where do they hang out online? What’s their most urgent problem and how can you help them solve it?
These are all good questions to ask. Spend some time to dig deep and learn as much as you can about your future customers. It’s some of the best time you’ll spend when it comes to growing your business and creating profitable information products.
Last but not least, create an avatar or an image of your ideal customer. Be as detailed as possible. Create a vivid picture of this person. Give him or her a backstory and flesh out this imaginary character that represents the people in your target audience.
With that firmly in place, you’re ready to create your first info product. Create it for your avatar. Write or speak directly to this person both in the content that makes up your product and the marketing materials.
Do that, and you’ll significantly improve the chances of creating a digital information product that sells well and for months and years to come.