Every business wants to improve its profitability. This is usually achieved by increasing the quality of the product or service, while at the same time ensuring that costs are minimized. Businesses connect to their customers by creating products and services that customers require and then marketing those products to them.
Few advertising experts actually understand how advertising works, but what is undeniable is that it does. Towards the end of the twentieth century, the primary modes of advertising were overtly television, radio, print adverts and billboards.
Perhaps the best source of advertising and by far the cheapest was word of mouth. Until the invention of the internet, word of mouth rarely found its way into the popular consciousness. Few people would write in to a newspaper to promote their favorite detergent or brand of apparel.
The invention of the internet saw word of mouth go global. People and their views are connected as they have never been connected before. There are also a great number of ways of letting people know your opinion, so instead of telling, a neighbor how one product is better than another, people post it on a website and hundreds know about it.
When you think about your business on the internet, you might be thinking about your website and what you can do with it. You might be thinking about how to get your site to rank high in search engines and where to place your adverts.
There is more to it than that now. Social media has developed over the past decade to become one of the primary areas businesses can exploit.
The undoubted star of all social media sites and platforms at the moment is Facebook. MySpace came and went, Twitter has its limits, and other sites are still in the development stage.
Here are some statistics that demonstrate just how vast a captive audience there is on Facebook:
Active users = 1,710,000,000
Daily active users = 1,130,000,00
Average number of friends per user = 155
More than 50 million businesses use Facebook pages
Every month, Facebook users leave 2.5 billion comments on Facebook pages
There are over 3 million companies that regularly uses Facebook to market their business
These statistics are accurate as of March 2017.
The Facebook For business Guide consists of 54 pages of detailed, up-to-date information that you can use for your business and improve your effectiveness on Facebook.