Social media is today one of the biggest tools that marketers have to promote their brands. This is a particularly direct, targeted and personal means to connect with an audience. It lets you do this in a way that is persuasive, pervasive and purposeful and it allows you to create a real synergy between your marketing and your website or blog.
And when it comes to social media marketing, nothing beats Facebook. Facebook is not only the biggest social media network by far but it is also the best suited to marketing with the widest selection of highly powerful tools and the most data for you to use to find the right audience.
Whereas other social media sites provide occasional distractions, Facebook has become one of the main reasons that we go online. Its users outnumber the population of any country on Earth and those members are more highly engaged than they are on any other site. Specifically, there are over 1.86 billion active Facebook users today, which is a 17% increase year over year.
That means that Facebook is still growing, despite naysayers. Every single day, those users generate over 4.5 billion likes. And every day, 1.23 billion people log onto the site. On mobile alone, there are 1.57 billion active users. Five new profiles are created every single second and 300 million photos are uploaded daily.
The average time a user spends on Facebook per visit is 20 minutes. For American’s it is twice that. All this paints a very clear picture of a social media network that has become a huge part of our lives and that is embedded as a cultural phenomenon. At a party, you are just as likely to ask for a stranger’s Facebook name as you are their mobile phone number.
Facebook is used to plan weddings, to organize stag parties, to share holiday photos and to catch up with old friends. Even employers use Facebook to conduct background checks on future employees. What does this mean? It means that if you want to find a channel that will allow you to connect with a gigantic and huge audience, then Facebook is the best place to do that.
In short: if someone uses the web a lot for shopping, then there’s an extremely high chance that you will be able to find them on Facebook. If they don’t? Well then, they’re not a particularly useful lead to begin with!
Introducing Facebook Ads But what’s really great about Facebook as a marketer, is that it gives you the tools to reach that audience directly. Better yet, it gives you the tools to reach a specific sub-section of that audience and to thereby connect with exactly the right kind of person who will want to buy your product.
It then allows you to convert those leads from cold leads, to warm leads, to customers – and to keep them highly engaged with your brand along the way.Facebook Ads are one of the most effective ways to do this, allowing you to hone in on precisely the type of person that will want to buy your products.
What’s more, is that they allow you to do so in a manner that lets you tightly control your spending, ensuring that your advertising falls within budget and that you can scale it as you grow your business. Then there are all the countless advanced features – like CPA – and the amazing external tools that allow you to get even more from your advertising campaign and to grow your business all the more effectively and quickly.
Of course though, like any tool, Facebook Ads is only as effective as the person using it. The campaign you design is what will ultimately impact on your success or failure and this is where this book comes in. Here, you’ll learn all of the technical aspects of Facebook Ads and you’ll see how to get started with your own campaign, your own page and your own brand.
But more importantly, you’ll see how to make sure that all those things are designed well and that they will give you the best chance of success.
You’ll learn the ‘what’ but also the ‘how’ and the ‘why’. You’ll see that the most important place to start when creating your Facebook marketing plan is with the right brand and the right product and perfect synergy between those things. And ultimately, you’ll learn what this means for you.
You’ll learn how to generate fans and followers and turn those into excited customers!
What You Will Learn Throughout the course of this book, you will learn:
– How to create/choose a product that people want
– How to choose a niche
– How to create a ‘buyer persona’
– How to create a great Facebook page with a strong brand
– How to set up Facebook Ads
– How to choose from the different types of Facebook advert
-How to track your progress and use insights
-How to use advanced features like targeting
– And CPA
– How to budget for maximum ROI
– And much more!
This 60 page detailed guide is Yours FREE