Adding value to your site, service, or product is one of the most over looked and under rated strategies for improving your internet business as well as standing out from the rest.
The internet and modern technology makes it possible for anyone to offer that little something extra that nobody else does, and usually at no additional cost.
First, let’s look at why this is good business practice. Adding value to your offers means you will be adding value to your customers which in turn, means you will make more money!
Now let’s look at what value adding is! Value adding is giving surprise high quality and useful gifts. It’s giving something that your competitors aren’t offering. It’s promising the world and delivering the universe. It’s taking care of your clients and always providing something that your clients need and want, when and where they want it.
Now let’s look at the different ways we can do this.
If you receive a free gift from someone when you don’t expect it, do you remember that person? Yes usually.
How can we do this?
Look at the example below for an idea!
If you subscribe to a news letter, what do you expect? You expect to get what you subscribed for, right?
Now imagine that you subscribed for a newsletter that distributes information about Poodle breading in France, and when you open the conformation email you find you’ve also received a free eBook containing 20 poodle grooming tips and Grandmas secret poodle pampering techniques (a book that normally sells for $29).
Wouldn’t that make you more likely to open and read the next issue and the next etc?
That’s one simple example, but where do you get the eBook from? You make it! If you are distributing a poodle breeding newsletter, you might know something about grooming, or know some people that could help you put together the necessary information. Then you can wrap that up in an eBook cover and then send it around to a variety of sites that will post it for you for free and you can sell on your own site, if you have one.
Adding a free gift
Back to the Poodles! So you can see that by offering this free gift you have achieved several things.
- You have developed a product (at no cost to you) that you can sell and make a profit on.
- You have used that product to increase the chances of your new subscriber opening your next email.
- You have promoted you site/service to other internet marketers that you may wish to do a joint venture with at some time.
Another way to add value for less effort is to offer a 110 percent guarantee instead of a 100 percent.
Another is to make your 20 tips into 30 or more etc, get the idea? It’s all just a matter of finding ways that you can give more.
The more you give the more you will receive. That is what successful online entrepreneurs do.
4 Rules for being an entrepreneur
It’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make more intelligent choices more quickly. You have an advantage over big businesses in that you’re lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime.
But being a successful entrepreneur requires that you look at the big picture and follow a plan through from beginning to end.
Here are some practical guidelines that can help you when beginning your own enterprise:
1.Don’t Quit Your Day Job.
Consider starting your business part-time, especially if it’s online, while you’re working and have a steady income. It usually takes six months to a year to get a business going and you don’t want your ability to make your house payment to hinge upon your company being an overnight success. Start with what you can manage, financially and time-wise, and scale up as your business grows.
2.Find Your Niche.
The days of general stores are over. Particularly online, consumers are looking for stores that specialize. You have to find a need—something a specific group of people want, but can’t get at the big chain stores—and fill it. Advises Lesonsky, “You can’t compete with the big guys, so you have to find where the big guys aren’t and go into your niches.”
3.Have an Online Presence.
Even if you’re not planning to start an online retail business, consider that the internet can still play a valuable role in your company. Having an online presence eliminates the limitations of physical location and broadens your customer base by, literally, millions. It’s also a great tool for promoting yourself and letting people, even in your own area, know that you’re there, and what you’re doing.
4.Refuse to Quit.
Successful entrepreneurship requires creativity, energy, and a drive to keep going when you fail. Few people realize that before Bill Gates created the extremely successful Microsoft. He created a Microsoft 1.0 and 2.0, both of which flopped—but he kept at it. And that determination and refusal to give up is what will separate successful entrepreneurs from unsuccessful ones.
“Arm yourself with optimism to get beyond the ‘No’ or the trouble. There’s nothing wrong in failure—just don’t repeat the same mistake!”