Online Business


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After you’ve created your Facebook group, you’ll, of course, be interested in growing your group by having people who are interested in your topic join the group and become active members.

 

One of the absolute best ways to make this happen is by directing the individuals who have liked your Fan Page to the Group.

 

The reason Fan Pages work so well is that you can gain “likes” to your Fan Page, which can in time turn into new members for your group.

 

With over a billion people visiting Facebook each day, and over 4.5 billion “likes” per day, you only need to acquire a tiny percentage of this audience to begin growing your page in a big way.

 

If you don’t already have a Fan Page for your topic, it’s super easy to create one. Let’s get started!

 

Click on the down arrow shown on the far right side of the top menu on Facebook, then click on “Create Page.” You’ll need to choose a category for your page out of those shown. Don’t get hung up on this – you can always change it later on.

 

Add a description of the page, what it’s about, and why people should like it! Be upbeat and positive, and don’t try to sell anything in this section.

 

You can use the same exact description you’ve used for your group to make things easier, but make sure your description makes your page seem interesting and fun.

 

You’ll get far more likes if the page looks like it’s going to be worthwhile liking and visiting.

 

Add a profile picture, and add this page to your “favorites” so that it’s easily accessible when you’re on Facebook. The profile picture doesn’t have to be a picture of you.

 

It should be an image that represents the topic of your page. Now add the same cover photo that you have for your Facebook group.

 

Now, you’ll need to enter in some information regarding who you want to attract to this fan page – choose the appropriate demographics, and interest that are similar to those that your page will be about.

 

Now, invite some people who you think would be interested in the page to like the page. You can do this in the left sidebar by clicking “Invite” next to their name.

 

That’s it! Your page is now complete, and you can begin to work on promotion!

 

How Cross-Promotion Can Grow Your Facebook Group

 

Cross-promotion is a good strategy that can be used to increase the size of your Facebook Group. With over a billion groups on Facebook, it’s very likely you’ll find some groups on a similar topic to the group you’re running.

 

And everyone who has a group is interested in strengthening their numbers, so it’s usually a win-win situation for everyone involved.

 

When you’ve attracted a couple of hundred members, you can begin cross-promotion efforts. You want your group to be attractive to another group owner, so don’t try to do this until you’ve reached that couple hundred-members mark.

 

Do some research on Facebook to find other groups with the same or similar topic, or a similar but complementary topic. Find groups with a lot of members – a few hundred or more, at least.

 

Join the groups first, to check them out, make sure they’re active and that the kind of information being shared there is in line with what you have in your group.

 

If the group looks good, start posting in the group, and answering other’s questions within the group. In other words, you don’t want it to take up your entire day, but become an active member of the groups you’d like to cross-promote.

 

After a couple of weeks of adding value to the group, contact the administrator of the group and ask them if they would be interested in a cross-promotion of your two groups.

 

Maybe you could offer the group something, such as an ebook you’ve written that’s on-topic, or offer a webinar for the group.

 

These things help you appear legitimate and authentic when approaching another group’s administrator.

 

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Carlos Batista Destiny Entrepreneur

 

 

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Over the past few years, it’s become increasingly harder to get people’s attention. On Facebook, in particular, we’ve found that organic reach for pages has dropped over the first six months of 2017. This is partly due to algorithm changes, and partly due to the response from brands trying to increase their exposure, publishing more, and creating more competition for the eyes that are on the news feed.

 

Facebook groups are a great solution to this decrease in organic reach. They create engagement and community that pages simply can’t. The nature of a Facebook group is far more interactive and multi-dimensional, whereas pages can seem a bit flat and one-sided.

 

A Facebook group is also a major way to gain traffic to your website. Posts to your page or personal wall will often go unnoticed due to Facebook algorithms, but each member of a group receives a notification if there’s a new post. This drives traffic to the group and can drive traffic to your website when you share a link to your blog. Of course, these types of notifications can be turned off, but if you’re offering great content and personal interaction with your group, it’s likely they won’t be.

 

There are three main things you can do to ensure your Facebook group starts out on the right foot and attracts the potential customers you’re looking for.

 

  1. Be crystal clear on what type of group you want to have. There are three types of Facebook groups in terms of privacy – open, closed, and secret. Open groups are just that – anyone can see who is in the group, anyone can see the posts, and anyone can join. With a closed group, anyone can see the group and who is in it, but only members can view the content in the group. With a secret group, no one but a member of the group can see that the group exists, or see who I in the group and the group posts. In essence, with a secret group, you need an invite to join, or you won’t even know it’s there.

 

  1. Once you’re sure what type of Facebook group you want, set up specific criteria for deciding on who gets approved into the group. Figure out who your ideal client is – all the demographics and details – and accept members accordingly. This will increase your group’s integrity and exclusivity.

 

  1. Create and adhere to a content calendar for your group. Decide on the questions, polls, photos, and events you’ll be posting about. Have a list of post ideas that you can refer to if you get stuck for content ideas. Have lots of ideas for group participation, and that’ll help increase your engagement within the group.

 

Creating Your Facebook Group

 

So you want to create a Facebook group! Great! Let’s get started, and you’ll soon have your Facebook group up and running smoothly, and be able to grow and expand your group and your following.

 

The first thing you’ll do is log in to your Facebook account. Click the down arrow on the right side of the menu bar at the top, and choose “Create Group.” Enter the necessary information about your group that the page asks for – and remember to use a name that described what your group is about to make it easier for new members to find it when they use the Facebook search function.

 

At this point, it will help you if you take a moment to add the group to your “favorites.” That way, the group name will show up in your left sidebar near the top, and you’ll have easy access to it without having to search for it each time you want to visit the group or post.

 

Set your group privacy to “Closed.” This will create a feeling of exclusivity within your group because not just anyone can get in. It will also enable you to monitor who is added to the group, to make sure they’re a good fit. Remember that there are over a billion daily users of Facebook, and it’s a given that some of them are spammers who will try to gain access to your group.

 

You also want people to have to join the group to see the content – another reason to choose a closed group rather than a public group.

 

Now, add at least one friend. This is necessary to start your group, so pick a person who you think will be interested and let them know you’re adding them to the group ahead of time. No one likes to be added to groups without their permission, so don’t do that.

 

Now you can begin customizing your group page by adding a description of the group and adding any rules you have that you want everyone to be aware of. Choose a group icon from those shown, and then find an image that is related to your group’s topic. For free photos to use, you can look at Pixabay.com, where you’ll find thousands of beautiful graphics. You’ll use this image as your group cover photo.

 

Your group is just about complete! The last thing you need to do is go to “Edit Group Settings” and add a few tags that describe the group content and what it’s all about. This will make finding your group much easier.

 

Now that your group has been created, you can work on promoting it and gaining members!

 

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It is imperative for your product to have a sales funnel if you are to attain maximum profitability from your product.  Having just one product, even a successful one, is not going to allow you to make a sustainable income or a sustainable business online.

 

Additionally, most prospects need to be contacted an average of seven times before they will purchase your product.  If you do not have a sales funnel for those prospects to enter into, you will earn little to no profit from them.

 

Having a sales funnel is key to earning the most profit from your digital products.  First, you need to have a squeeze page that offers a free report on a topic of interest or some problem or issue that entices the prospect to give up his/her name and email address.  This will allow them to enter your funnel.

 

You then communicate with them via email, both to provide the free report they were promised, plus follow up with additional information about the issue or problem and what your expertise is.  You also provide a link to your main product offer and imply in most of your messages that your product is the solution to that problem brought up in the free report.

 

In a few of the messages, you can directly market your product and explain exactly why it will be of benefit to them.

 

After the prospect is convinced of the value of your product, he/she will use one of the links to head to the sales page and purchase it.  Once he/she has done that, that person will be presented with an upsell offer that is designed to provide more value to the original offer.

 

It is an optional, one-time offer that the customer must purchase at that time in order to benefit from it.  The scarcity factor will make it more enticing for the prospect to buy it.

 

If he/she buys the upsell offer, he/she may be presented with one or more of them.  If he/she doesn’t buy the upsell offer, he/she will be presented with a down sell offer that is either the same or similar to the upsell offer but at a lower price.

 

This is to encourage the customer to purchase this offer to add value to the main offer he/she purchased.

 

Having multiple offers makes it more likely the customer will purchase, as it’s been shown that people are more willing to buy multiple related offers after he/she has purchased the first one.  A perfect example is buying fries and a soft drink with a burger.

 

By employing this marketing tactic into your sales funnel, you will provide more value to the customer and make more profit from him/her.

 

5 Steps To Building Your First Sales Funnel

 

It may seem overwhelming to build your first sales funnel since you have never built one before.  Fortunately, the process is not that difficult and can be learned relatively quickly.  We present a five-step process below that will help you build your first sales funnel.

 

First, you need to create an effective squeeze page.  This squeeze page must include a free report on some topic of interest to the squeeze page visitor so that he/she is convinced to provide his/her name and email address in order to receive that free report.

 

This needs to be connected to your autoresponder so that the prospect’s name and email address is added to it so you can email him/her after receiving it.

 

Second, once you have that prospect’s name and email address, you need to send out a welcome email to that prospect, include the download link to the free report that the prospect was promised for submitting his/her contact information, inform him/her about who you are, and let him/her know what information he/she can expect to receive your email messages.

 

Third, over the course of at least seven email messages over a period of two weeks or so, you will present more information on the topic/issue/problem related to your free report to show the prospect that you are a respected expert in this field and can be trusted.

 

By providing mostly information and including a link to your main product offer, you can build the relationship with your prospect and get him/her to trust you and your recommendations.

 

Fourth, when the prospect is comfortable enough with you and your recommendations, he/she will click the main product link and go to your main product’s sales letter.  If the sales letter is convincing enough of the benefits your product will provide to him/her, he/she will order your main product.

 

Fifth, you will present one or more upsells and optionally one or more corresponding down sells.  The first upsell will be presented as soon as the prospect has bought your main product offer.  The upsell is designed to provide more value to the main offer for the customer, while it is designed to provide you with more profit.

 

The corresponding down sell is the same upsell offer or a slightly different offer at a lower price.  The first upsell and corresponding down sell can be followed by more upsells and down sells, each presented after the purchase or denial of a previous upsell or down sell.  All upsells and down sells are designed to provide extra value to the customer and extra profit to you.

 

When the customer has gone through your entire sales funnel, he/she will receive an email(s) with access instructions for the product(s) he/she has purchased, while you will have added a new buyer to your buyer’s list.

 

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Your funnel pages must be effective in order to create the profits you expect from your products.  If your funnel pages are not converting your prospects into buyers or your buyers into repeat buyers (i.e. OTO buyers), you will not make nearly as much profit as you could.

 

Thus, there are tips provided below to help you create higher-converting funnel pages so you can gain more profits from the products and sales funnels you create.

 

Be sure to use headlines and sub-headlines in your sales letters.  Most people don’t read sales letters word-for-word; they don’t have the time or the desire to go through every sales letter they encounter word-for-word.

 

Thus, use headlines and sub-headlines to help point out the important points, features, and benefits your prospect will gain from ordering your product and OTOs.

 

Another key is to focus on the benefits your product will deliver to the customer.  The customer doesn’t really care how the product will deliver the benefits to him/her; he/she just wants to know what is in it for him/her- how does his/her life get better by purchasing your product?

 

While you can include features in your sales letter, be sure to highlight and focus on the benefits the person will get from ordering your product.  Specifically, you should really focus on the benefits that will eliminate or alleviate the person’s problem or pain- this will make it more likely he/she will order your product.

 

On upsell and down sell pages, be sure to put text down under the order button when they are ready to pass on an upsell or down sell offer that reminds them of the benefits they will be passing up on by rejecting the upsell or down sell.

 

Human psychology tells us that people do not like pain and they do not like missing out on things.  Thus, by reminding people of what they will be missing out on by passing up your upsell or down sell offer, you will make it harder for them to hit the “no thanks” link, potentially leading some of them to hit the “order now” button instead.

 

Thus, you have learned that using headlines and sub-headlines in a sales letter will enable people to scan your sales letter and learn the important points without having to read it word-for-word.  You also learned that you should focus on the benefits of your product that the person will get by ordering your product.

 

Finally, you learned that by reminding people of what they will be missing out on when bypassing upsell or down sell offers, it will be more difficult for them to pass on it and may even convince some of them to order the upsell or down sell instead.

 

Different Types Of Sales Funnel Techniques

 

There’s more than one way of creating successful and profitable sales funnels.  Ther are several methods, in fact, that can help you to make profit from your product offers.  You will learn about some of these different methods below.

 

The most basic type of sales funnel is that you use a squeeze page to capture the name of the prospect’s name and email address in return for a quality free report on a topic of interest to the prospect.

 

You then send email messages with more information on the topic of interest and make brief mentions of your main product offer, implying that this product will help them solve or alleviate the problem they are having (and a key reason why they downloaded the free report in the first place).

 

You include a link to your main product’s sales page in your email messages.

 

Over time, the prospect will learn to trust you and your recommendations; as a result, they will check out your main product’s sales page.

 

Provided the sales letter “sells” the main product to the prospect, he/she will become a customer, which can lead to him/her being added to a buyer’s email list, letting you know that this person has bought from you before.

 

Now, you can add more to your basic sales funnel, specifically upsells and downsells, also known as one-time offers or OTOs.  After a person has paid for your main offer, the person will be shown an upsell offer, an offer that enhances the value of the main offer, whether that is an upgraded version of the main offer or a complementary offer to boost the value of the main offer.

 

The person only has that one chance to purchase it at that special price – hence why it’s called a “one-time offer.”

 

If the person chooses to decline the offer, he/she may be presented with a downsell offer, an offer that is either exactly the upsell offer he/she just rejected at a lower price or a similar offer to the upsell offer, but with one or more missing components from the upsell offer, at a lower price.

 

If the person chooses to buy this offer, he/she will gain access to it and may be taken to another upsell offer.  If he/she chooses to decline the downsell offer, he/she may still be taken to another upsell offer.

 

Thus, to earn maximum profit from your product offers, you should use a squeeze page to get the person’s name and email address, follow up with email messages to get him/her to visit the main product’s sales page, and present him/her with upsells and downsells to enhance the value of the main offer for him/her, while increasing your profits.

 

This is the main sales funnel strategy for most Internet marketers, and if done properly, can be highly effective and highly profitable.

 

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Once you have your first digital product under your belt (or maybe your first few) and enjoyed the first profits from the original launch of what you’ve created, it’s time to think about a long-term income strategy. You want to continue to produce and sell more and more digital products, and the best way to do that is to create a funnel.

 

The basic idea of a product funnel is to draw people in with a free or low-cost product and then continually upsell them to more and more expensive and involved products that go into more detail about what they need to know, become more complex, and give them more and more hands-on, advanced training. You don’t just want to see one little eBook about the basics. Instead, you want to be able to sell this same customer multiple products in a variety of formats and price ranges.

 

The hardest part of marketing digital products is finding your customers. Once you’ve made that first sale with someone and you’ve gained their trust, it becomes much easier to sell them other products. That’s why product funnels are so important. Marketing to people who know and love what you do is much easier and a lot more fun than going out there and trying to convert cold leads.

 

Get out a piece of paper and start planning out your own product funnel. Start with a lead magnet and a low-cost intro product. From there, come up with a list of other products you want to create going forward. A fully fleshed out product funnel isn’t something you’ll have in place overnight. It’s a work in progress and something you’ll continue to build and expand over the coming months and years.

 

As you work more closely with your target audience and get to know them better, you’ll be able to fine-tune this funnel and create the products they want and need. You don’t even have to stop there.

 

Once your basic digital product funnel is in place, circle back and look at it from a different angle. What other lead magnets and introductory products can you create that will feed more people into your product funnel. With each one of those you create, you’ll be able to increase subscribers, customers, and of course sales across the board. Since the rest of the funnel will be in place at this point, you’re multiplying your income potential each time you add another piece to the puzzle. That gives you the leverage you need to build a thriving business that will continue to grow.

 

Basic Components Of A Solid Sales Funnel

You need to have a solid sales funnel in order to earn the most profits from your digital product.  If your sales funnel is not solid, your profit potential will be much lower and the hard work you put into your product will not be as profitable as it could be.

 

There are basic components of a solid sales funnel in order to maximize its effectiveness; we will discuss them below.

 

The first component is a good squeeze page.  A squeeze page is a Web page that offers a valuable report, ebook, software program, etc. for free in return for the requester’s contact information (usually name and email address).

 

The person gets the free gift, while you get his/her contact information to follow up with him/her.

 

Through good email marketing practices, you show that you are a trusted expert in your field.  Over time, the prospect will come to trust you and your recommendations.

 

In your emails, you provide a link to your main product’s sales page.  At some point in time, it’s likely the prospect will click onto it.

 

Thus, the prospect is now at your main product’s sales page.  Provided your sales letter is convincing enough of the product’s value and usefulness to the prospect, that prospect will order it and become a customer.

 

Then, the customer will be shown one or more upsells or one-time offers (commonly referred to as OTOs).  This is a product enhancement of the main offer that provides more value or it’s a related offer that will help to provide more value to the main offer.

 

If the customer orders it, he/she will gain access to it as well.  Either the customer will gain access to the two offers he/she purchased or will be taken to another upsell offer that again increases the value of the original offer.

 

There can be a number of upsells in a quality sales funnel, all of which are to provide increased value to the buyer while providing increased profits for the seller.

 

Now, if the prospect decides to reject an upsell, he/she may be presented with a down sell, which is an offer either identical or very similar to the upsell he/she just rejected, but often with one or more components of the corresponding upsell missing and offered at a lower price.

 

The idea of the down sell is to encourage the customer not to walk away without increasing the value of his/her original purchase, so the down sell is offered as a compromise to the rejected upsell offer.

 

Therefore, a quality sales funnel will have a squeeze page, quality email marketing messages convincing the prospect to visit the main product sales page, the main product offer sales page, and a combination of one or more upsells and down sells to add value to the main product for the buyer and add profits to the seller.

 

This is how Internet marketers make the most profit from their own digital products.

 

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Carlos Batista Destiny Entrepreneur

 

 

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Creating and selling digital information products is a great way to add a steady revenue stream to your business. They are inexpensive to make, and there’s no inventory to store or keep track of.

 

The only problem is that it takes a good bit of time and effort to create them in the first place. Often your largest time and resource commitment is the initial product creation. It should come as no surprise then that the most important part of the product creation process is coming up with an idea that will sell.

 

While there is no guarantee that you’ll come up with a bestseller every single time, there are some things you can do to hedge your bets.

 

Focus On Problems and Solutions

 

Most of the best-selling information products help us solve a problem. This could be how to get the baby to sleep through the night, how to cook dinner in 30 minutes or less, or how to drive traffic with inexpensive Facebook ads.

 

In each of these cases, there’s a problem and the digital product offers the solution.

 

Think about your target audience and the problems and challenges they face. How can you help them solve that problem? The more urgent or painful the problem, the easier it will be to sell the finished product. Look at what those around you are doing.

 

There’s no need to reinvent the wheel, and there’s nothing wrong in with spying on the competition to come up with ideas. Piggyback on their efforts, or come up with a better version of what they have to offer.

 

Test Before You Create

 

There are a few different ways to test a product idea out before you sit down to create it. The first and easiest method is to find a similar product to what you are considering developing and promote it as an affiliate.

 

If it sells well, you can come up with your version, with a twist on what you’ve already shared with them.

 

Another idea is to presell your product before you create it. With this, you come up with the general idea and flesh it out just enough to grab your potential customers’ attention.

 

Set up a sales page and a buy button, letting them know that they will be able to look over your shoulder while you create the product, or at the very least let them know of the delivery date.

 

You could even create the first chapter or part, so they have something to download immediately upon purchase. If you make enough sales, you create the rest of the content. If you don’t, you refund the money you’ve made and move on to something else.

 

No matter what you do, be sure to do your due diligence before you invest the time and energy to create your digital products.

 

3 Options For Selling Your Digital Products

 

Digital information products are by far my favorite way to monetize my websites and generate income. Not only do they work well for just about any niche and are easy to create, but you can also sell them in a variety of different ways.

 

This means that one digital product can end up creating multiple streams of income for your business. Here are three of

my favorites.

 

Sell It On Your Site To Your Audience

 

Once you’ve put the finishing touches on your product and it’s ready for sale, the best place to start is through your channels and to your existing audience. You already have a relationship with these people.

 

They like you, and they trust you. Ideally, the product you created is precisely what they want and need.

 

Set up a sales page and put up a buy button and start sharing it with your readers. You can blog about it, link to your sales page from articles and blog posts that are a good fit, and of course, email your subscribers about the offer regularly.

 

Set Up An Affiliate Program And Broker JV Deals

 

When you’re ready to branch out and grow your reach, getting affiliates and JV partners on board to help you promote your product is a good idea. Think of it as the next step in your promotional efforts.

 

The first step will be to set up an affiliate program so you can offer commissions to your partners. Then approach other people with a presence in your niche

and ask them to promote you.

 

When they make a sale, they get a percentage of the purchase price. For digital products, 50% to 75% commissions are the norm. That may seem a lot at first glance, but remember these are sales you wouldn’t have made otherwise.

 

Use A Third Party Platform

 

Last but not least, you have the option to sell your digital products through a third party platform. Popular options include JVZoo, Clickbank, video platforms like Udemy, and even the Kindle and Apple Bookstores.

 

The idea here is to branch out and tap into unexplored markets by getting your product in front of more people.

 

The biggest challenge with these platforms is getting the ball rolling, and making enough sales that your product rises in the ranks and is seen.

 

Expect to do a lot of marketing yourself in the beginning and then some ongoing marketing to make sure you keep your best seller spots.

 

If you can create enough interest in your products, this can be an excellent way to grow quickly and rake in a bunch of sales.

 

Informed decision

 

Carlos Batista Destiny Entrepreneur

 

 

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