Building a massive following on social media is one of the most effective ways to promote a business and to increase your profits.
In fact, if you get a big enough following on Instagram, Twitter or Facebook, then this can become a money-making venture in its own right.
With thousands of people hanging off your every word and putting stock in everything you say, a big social media channel will allow you to find sponsors for who will pay you to promote their brands and it can even ‘pre-approve’ you for a book deal!
For business owners, this is a fantastic way to let your customers know about new products and services and to that way drive a ton of traffic to your site.
The only problem is that building a social media channel with a massive following is a slow and painstaking process – or at least it is generally perceived that way.
But what if there was a way you could create a massive social media following without dedicating countless hours to it?
The Wrong Way to do Social Media
The key is not to spend less time on social media marketing (volume is hugely important for social media) but instead to change the way you approach it.
What a lot of marketers will do is to spend their day running their business and then to dedicate a few hours in the evening or at another time during their day to posting content to Twitter or Instagram, or to respond to comments and questions.
This not only wastes time but it also results in a lower quality of social media channel as you’ll be scratching your head trying to think of what new thing to post about, rather than posting because you have something interesting and worthwhile to say!
Incidental Social Media
Instead then, try to think of social media as something that you can simply fit into your usual regime and around your regular schedule.
Social media is supposed to offer some insight into your routine for your followers and to let them feel as though they’re getting to know you – this is especially important for a small business or a personal brand.
Likewise, a good business should always be something that you are passionate about and truly interested in, meaning that you should actually live the lifestyle that you are promoting.
This then is how you are going to find things to post about. This is how you are going to keep adding fresh content – simply by sharing the things that you’re doing.
Let’s say you have a health and fitness business. Hopefully, you are living that lifestyle yourself. That means that you can simply post pictures to Instagram showing your workouts and sharing your tips for the gym. Likewise, it means that you can Tweet about the food you’re having, or share the interesting articles you’re reading on Facebook.
Likewise, if your small business is a highstreet store, then why not share pictures of the team working, of new products or of your reflections on running small businesses?
Video is one of the most underutilized aspects of internet marketing. They say that a picture can tell a thousand words, so just think how many words a video must tell!
Not only can you convey more information through a video though, but it will also be more engaging, more emotive and persuasive and much better at quickly grabbing attention.
Video also gives you a lot of new marketing opportunities – allowing you to build a following for a brand through YouTube, to embed a different kind of media on your website, or to grab attention on a sales page by telling people in person why they should buy your product (oh and letting people get to know you is one more benefit of video marketing).
The only problem? Video can be seen as a bit fiddly and complicated compared to a lot of other forms of marketing and this can make it off-putting as a potential time investment.
So the question is: what shortcuts and strategies can you find to make the process of creating marketing videos that much faster and smoother?
A good place to start is with the hardware. By getting the right camera and the right mic etc., you can save yourself a fair amount of work.
A good camera for video marketing, for instance, should be one that has a flip screen so that you can see yourself in the shot before you hit record. It’s extremely frustrating to film a whole video only to learn the top of your head was cut off!
Also useful, is to find a camera that has a microphone jack or a USB for a microphone such as the Blue Yeti Snowball. This will allow you to record crisp audio directly onto your video, rather than having to record the audio separately and then sync it up.
Getting a decent tripod, lighting rig and boom mic stand can all help too, as they allow you to quickly set things up in a way that will produce the best quality footage.
Two more tips: clap at the start and end of each take and double clap when you get it right. This will make it easier to edit your footage (because you can see the spike in the audio).
Secondly, keep a space in your home with a good backdrop and everything set up ready for filming. Then you just need to step into shot and start recording!
A Quicker Way
Don’t want to go on camera?
Find that this all still takes too long?
Then you could consider making videos as slideshows instead! You can actually save PowerPoint presentations as MPEG files and then simply record over them.
This means you now have no need to record yourself and you can make videos much more quickly.
This type of content is perfect for sales pages too and is something that web users have come to expect on such pages, lending your site an air of professionalism.
After you’ve created your Facebook group, you’ll, of course, be interested in growing your group by having people who are interested in your topic join the group and become active members.
One of the absolute best ways to make this happen is by directing the individuals who have liked your Fan Page to the Group.
The reason Fan Pages work so well is that you can gain “likes” to your Fan Page, which can in time turn into new members for your group.
With over a billion people visiting Facebook each day, and over 4.5 billion “likes” per day, you only need to acquire a tiny percentage of this audience to begin growing your page in a big way.
If you don’t already have a Fan Page for your topic, it’s super easy to create one. Let’s get started!
Click on the down arrow shown on the far right side of the top menu on Facebook, then click on “Create Page.” You’ll need to choose a category for your page out of those shown. Don’t get hung up on this – you can always change it later on.
Add a description of the page, what it’s about, and why people should like it! Be upbeat and positive, and don’t try to sell anything in this section.
You can use the same exact description you’ve used for your group to make things easier, but make sure your description makes your page seem interesting and fun.
You’ll get far more likes if the page looks like it’s going to be worthwhile liking and visiting.
Add a profile picture, and add this page to your “favorites” so that it’s easily accessible when you’re on Facebook. The profile picture doesn’t have to be a picture of you.
It should be an image that represents the topic of your page. Now add the same cover photo that you have for your Facebook group.
Now, you’ll need to enter in some information regarding who you want to attract to this fan page – choose the appropriate demographics, and interest that are similar to those that your page will be about.
Now, invite some people who you think would be interested in the page to like the page. You can do this in the left sidebar by clicking “Invite” next to their name.
That’s it! Your page is now complete, and you can begin to work on promotion!
How Cross-Promotion Can Grow Your Facebook Group
Cross-promotion is a good strategy that can be used to increase the size of your Facebook Group. With over a billion groups on Facebook, it’s very likely you’ll find some groups on a similar topic to the group you’re running.
And everyone who has a group is interested in strengthening their numbers, so it’s usually a win-win situation for everyone involved.
When you’ve attracted a couple of hundred members, you can begin cross-promotion efforts. You want your group to be attractive to another group owner, so don’t try to do this until you’ve reached that couple hundred-members mark.
Do some research on Facebook to find other groups with the same or similar topic, or a similar but complementary topic. Find groups with a lot of members – a few hundred or more, at least.
Join the groups first, to check them out, make sure they’re active and that the kind of information being shared there is in line with what you have in your group.
If the group looks good, start posting in the group, and answering other’s questions within the group. In other words, you don’t want it to take up your entire day, but become an active member of the groups you’d like to cross-promote.
After a couple of weeks of adding value to the group, contact the administrator of the group and ask them if they would be interested in a cross-promotion of your two groups.
Maybe you could offer the group something, such as an ebook you’ve written that’s on-topic, or offer a webinar for the group.
These things help you appear legitimate and authentic when approaching another group’s administrator.
Over the past few years, it’s become increasingly harder to get people’s attention. On Facebook, in particular, we’ve found that organic reach for pages has dropped over the first six months of 2017. This is partly due to algorithm changes, and partly due to the response from brands trying to increase their exposure, publishing more, and creating more competition for the eyes that are on the news feed.
Facebook groups are a great solution to this decrease in organic reach. They create engagement and community that pages simply can’t. The nature of a Facebook group is far more interactive and multi-dimensional, whereas pages can seem a bit flat and one-sided.
A Facebook group is also a major way to gain traffic to your website. Posts to your page or personal wall will often go unnoticed due to Facebook algorithms, but each member of a group receives a notification if there’s a new post. This drives traffic to the group and can drive traffic to your website when you share a link to your blog. Of course, these types of notifications can be turned off, but if you’re offering great content and personal interaction with your group, it’s likely they won’t be.
There are three main things you can do to ensure your Facebook group starts out on the right foot and attracts the potential customers you’re looking for.
- Be crystal clear on what type of group you want to have. There are three types of Facebook groups in terms of privacy – open, closed, and secret. Open groups are just that – anyone can see who is in the group, anyone can see the posts, and anyone can join. With a closed group, anyone can see the group and who is in it, but only members can view the content in the group. With a secret group, no one but a member of the group can see that the group exists, or see who I in the group and the group posts. In essence, with a secret group, you need an invite to join, or you won’t even know it’s there.
- Once you’re sure what type of Facebook group you want, set up specific criteria for deciding on who gets approved into the group. Figure out who your ideal client is – all the demographics and details – and accept members accordingly. This will increase your group’s integrity and exclusivity.
- Create and adhere to a content calendar for your group. Decide on the questions, polls, photos, and events you’ll be posting about. Have a list of post ideas that you can refer to if you get stuck for content ideas. Have lots of ideas for group participation, and that’ll help increase your engagement within the group.
Creating Your Facebook Group
So you want to create a Facebook group! Great! Let’s get started, and you’ll soon have your Facebook group up and running smoothly, and be able to grow and expand your group and your following.
The first thing you’ll do is log in to your Facebook account. Click the down arrow on the right side of the menu bar at the top, and choose “Create Group.” Enter the necessary information about your group that the page asks for – and remember to use a name that described what your group is about to make it easier for new members to find it when they use the Facebook search function.
At this point, it will help you if you take a moment to add the group to your “favorites.” That way, the group name will show up in your left sidebar near the top, and you’ll have easy access to it without having to search for it each time you want to visit the group or post.
Set your group privacy to “Closed.” This will create a feeling of exclusivity within your group because not just anyone can get in. It will also enable you to monitor who is added to the group, to make sure they’re a good fit. Remember that there are over a billion daily users of Facebook, and it’s a given that some of them are spammers who will try to gain access to your group.
You also want people to have to join the group to see the content – another reason to choose a closed group rather than a public group.
Now, add at least one friend. This is necessary to start your group, so pick a person who you think will be interested and let them know you’re adding them to the group ahead of time. No one likes to be added to groups without their permission, so don’t do that.
Now you can begin customizing your group page by adding a description of the group and adding any rules you have that you want everyone to be aware of. Choose a group icon from those shown, and then find an image that is related to your group’s topic. For free photos to use, you can look at Pixabay.com, where you’ll find thousands of beautiful graphics. You’ll use this image as your group cover photo.
Your group is just about complete! The last thing you need to do is go to “Edit Group Settings” and add a few tags that describe the group content and what it’s all about. This will make finding your group much easier.
Now that your group has been created, you can work on promoting it and gaining members!
Your funnel pages must be effective in order to create the profits you expect from your products. If your funnel pages are not converting your prospects into buyers or your buyers into repeat buyers (i.e. OTO buyers), you will not make nearly as much profit as you could.
Thus, there are tips provided below to help you create higher-converting funnel pages so you can gain more profits from the products and sales funnels you create.
Be sure to use headlines and sub-headlines in your sales letters. Most people don’t read sales letters word-for-word; they don’t have the time or the desire to go through every sales letter they encounter word-for-word.
Thus, use headlines and sub-headlines to help point out the important points, features, and benefits your prospect will gain from ordering your product and OTOs.
Another key is to focus on the benefits your product will deliver to the customer. The customer doesn’t really care how the product will deliver the benefits to him/her; he/she just wants to know what is in it for him/her- how does his/her life get better by purchasing your product?
While you can include features in your sales letter, be sure to highlight and focus on the benefits the person will get from ordering your product. Specifically, you should really focus on the benefits that will eliminate or alleviate the person’s problem or pain- this will make it more likely he/she will order your product.
On upsell and down sell pages, be sure to put text down under the order button when they are ready to pass on an upsell or down sell offer that reminds them of the benefits they will be passing up on by rejecting the upsell or down sell.
Human psychology tells us that people do not like pain and they do not like missing out on things. Thus, by reminding people of what they will be missing out on by passing up your upsell or down sell offer, you will make it harder for them to hit the “no thanks” link, potentially leading some of them to hit the “order now” button instead.
Thus, you have learned that using headlines and sub-headlines in a sales letter will enable people to scan your sales letter and learn the important points without having to read it word-for-word. You also learned that you should focus on the benefits of your product that the person will get by ordering your product.
Finally, you learned that by reminding people of what they will be missing out on when bypassing upsell or down sell offers, it will be more difficult for them to pass on it and may even convince some of them to order the upsell or down sell instead.
Different Types Of Sales Funnel Techniques
There’s more than one way of creating successful and profitable sales funnels. Ther are several methods, in fact, that can help you to make profit from your product offers. You will learn about some of these different methods below.
The most basic type of sales funnel is that you use a squeeze page to capture the name of the prospect’s name and email address in return for a quality free report on a topic of interest to the prospect.
You then send email messages with more information on the topic of interest and make brief mentions of your main product offer, implying that this product will help them solve or alleviate the problem they are having (and a key reason why they downloaded the free report in the first place).
You include a link to your main product’s sales page in your email messages.
Over time, the prospect will learn to trust you and your recommendations; as a result, they will check out your main product’s sales page.
Provided the sales letter “sells” the main product to the prospect, he/she will become a customer, which can lead to him/her being added to a buyer’s email list, letting you know that this person has bought from you before.
Now, you can add more to your basic sales funnel, specifically upsells and downsells, also known as one-time offers or OTOs. After a person has paid for your main offer, the person will be shown an upsell offer, an offer that enhances the value of the main offer, whether that is an upgraded version of the main offer or a complementary offer to boost the value of the main offer.
The person only has that one chance to purchase it at that special price – hence why it’s called a “one-time offer.”
If the person chooses to decline the offer, he/she may be presented with a downsell offer, an offer that is either exactly the upsell offer he/she just rejected at a lower price or a similar offer to the upsell offer, but with one or more missing components from the upsell offer, at a lower price.
If the person chooses to buy this offer, he/she will gain access to it and may be taken to another upsell offer. If he/she chooses to decline the downsell offer, he/she may still be taken to another upsell offer.
Thus, to earn maximum profit from your product offers, you should use a squeeze page to get the person’s name and email address, follow up with email messages to get him/her to visit the main product’s sales page, and present him/her with upsells and downsells to enhance the value of the main offer for him/her, while increasing your profits.
This is the main sales funnel strategy for most Internet marketers, and if done properly, can be highly effective and highly profitable.
Having a digital product that sells well and makes you money is about more than creating a rocking information product. Yes, you need a good product on a topic that your audience is interested in, but that’s just the starting point.
No one will buy a said product when it’s finished unless you can launch and market it.
All too often I see people create information products, put them up for sale, and then sit back and wait for sales to come in. Sadly, that’s not the case. You have to properly launch and market your product to give it a chance of becoming a best seller.
In fact, only 20% of your overall time and efforts should be dedicated to product creation. The remaining 80% is all about marketing and promotion. In other words, you have to launch your product, so people start to notice and buy.
Start by creating some buzz while you’re working on putting the digital product itself together. Let your audience know what you’re working on and what it can do for them.
Get people interested, get them curious, and encourage them to let other people know what you’re doing and what’s coming.
Next, comes the big launch itself. As soon as you have your product up for sale and you’ve tested the sales process to make sure everything is working the way it’s supposed to, it’s time to let the world know about it. In this context, the “world” is your potential target audience.
Email your list about the offer. Don’t stop at just one email. Craft an entire series of emails for the coming weeks. Post about it on social media. Link to it from related content on your blog. Write a few new posts that highlight some of the benefits of your product, or point out the problems it solves.
Go out there and reach as many people as possible about what you have to offer, starting with your own sphere of influence.
While the big launch will get you quite a few sales, in the beginning, your work isn’t quite done yet. Going forward you want to continue to promote and market your product. Email your list about it regularly.
Link to it from new blog posts that you write where it fits. If you have an affiliate program in place, remind affiliates to continue to recommend the product to their audience. As you come out with other products or even lead magnets, recommend the original product within the content and on the download page.
In other words, keep spreading the word about what you’ve created, and you will continue making sales for months and years to come.
Defining The Target Audience For Your Info Product
You’re thinking of creating a digital information product. Great idea, but before you sit down to work on content creation, it’s important to define your target audience and do what you can to make sure you’ll come up with something they want and need.
You don’t want to put weeks of hard work into creating an info product that no one wants to buy.
Your product creation process then begins with your target market. You don’t even need to think about what type of product in what format and on what topic you may want to create. Your first job is to become very clear on who your target market is, what it’s comprised of, and what motivates the people that make up the said market.
Because at the end of the day you’re dealing with real people who have to like and trust you to open their wallets for what you have to offer them.
A good starting place is to define your particular niche. You’re not just in the online marketing, weight loss, finance, or personal fitness niche.
You have to be more specific. Better examples would be Facebook marketing for local businesses, low carb diets for post-menopausal women, getting out of debt with personal budgets, or personal fitness for pregnant women.
You don’t need or want to be everything for everyone. You’ll do much better by offering specific advice to a particular target market. It will make your life much easier going forward because you’ll know exactly who these people are and what they are looking for.
Your next step is to define your target market and the people it’s made up of. Who are they? What’s their gender, age, income? Where do they live, what do they do for work and fun? Where do they hang out online? What’s their most urgent problem and how can you help them solve it?
These are all good questions to ask. Spend some time to dig deep and learn as much as you can about your future customers. It’s some of the best time you’ll spend when it comes to growing your business and creating profitable information products.
Last but not least, create an avatar or an image of your ideal customer. Be as detailed as possible. Create a vivid picture of this person. Give him or her a backstory and flesh out this imaginary character that represents the people in your target audience.
With that firmly in place, you’re ready to create your first info product. Create it for your avatar. Write or speak directly to this person both in the content that makes up your product and the marketing materials.
Do that, and you’ll significantly improve the chances of creating a digital information product that sells well and for months and years to come.