If you’re a busy business person looking to start a side business or do some internet marketing for your existing company, then you will be faced with the challenge of trying to get lots of work done in short amounts of time.
Your ability to do this will come down to many things, but one of the most important aspects is just how effective you are at focusing and holding your attention for long periods without interruption.
In other words, you need to be able to sit in front of your computer and write 3,000 words in a row or to spend 2 hours straight responding to emails and chasing links and leads.
Problem is, most of us are not well practised at sustaining our attention in this way and most of us will struggle not to get distracted by TV, games consoles, Facebook or calling friends for a chat.
Fortunately, understanding the way your brain works can help you to get a little more work done.
Introducing the Salience Network
You are constantly switching your attention and changing from one thing to another. Sometimes this is conscious, while other times it is a kind of knee-jerk reaction that your body does for you – such as when you hear a noise or notice movement.
Our ability to change and hold our own attention is called ‘executive attention’ according to psychologists and is controlled by the ‘dorsal attention network’ (our conscious attention) and our ‘ventral attention network’.
To decide what is important, the brain defers to another specific region called the ‘salience network’. Our salience network meanwhile responds primarily to biological signals that are tied to our most basic survival needs – things like hunger, fear, surprise, and curiosity are what drive us.
Using This Information
So, what does this have to do with the busy internet marketer? Well, it shows you how you can regain control over your brain.
First: avoid signals that will steal attention away from your focus and remember that many of these are biologically driven. That means you need to avoid sudden loud noises in your environment, movement or flashing lights. Likewise, though, it also means that you need to avoid feelings of discomfort, of being the wrong temperature or of being hungry. All of these things will appear to be more ‘salient’ as far as your brain is concerned.
The other tip is to try and remind yourself why you are doing the things you are doing and to find that emotional drive. It’s not easy for the brain to think of typing as being highly important, which is why it’s so easy to get distracted. Your job is to remind yourself then what typing really means: it means eventually having access to all the resources you could possibly want, to feelings of success and reward and to the freedom to go wherever you want.
Keep your eye on the prize and always remind yourself why the thing you are doing is so important.
Why Working Non-Stop Doesn’t Lead To Your Best Work
Many people get the idea that performing their best work on projects and tasks requires them to work non-stop on it, outside of possibly a quick bite to eat and maybe sleeping for a few hours. However, employing such a practice in completing your projects and tasks will likely lead to lower-quality work and damage your profitability, credibility, and reputation.
When you go with a “work at all costs” mentality to get your tasks and projects done, you suffer physically, mentally, emotionally, and socially. If all you’re doing is working non-stop, you are taking time away from eating healthy, working out, spending time with family and friends, doing leisurely activities, and getting enough sleep. All of these missing factors will likely lead to a reduction in your work quality because you need to have a well-balanced life to continue producing work at a high level.
If you stop eating meals, you don’t get the proper nutrition you need to stay healthy and focused on your work. If you don’t exercise regularly, your health will suffer, both physically and mentally, leading to a decline in your work quality. If you stop spending time with family and friends, you’re likely to become bored with your work and lose focus because work is all that you’re doing. If you stop doing leisurely activities, you’ll become even more bored with your work, lose focus, and even become resentful of your work because it is all that you are doing. If you don’t get enough sleep, you won’t be able to focus enough on your work to make it of high-enough quality to where it stands out and gets you noticed by your employers, your peers, your customers, and/or your target markets.
Living a balanced life where work is part of it, not all of it, is key to producing your best-quality work. Being dedicated to your work and your business is a good thing; being obsessive about it to where you exclude and neglect everything is not. You will suffer damage physically, mentally, emotionally, and/or socially from neglecting other areas of your life to focus more on your work, and your work quality will suffer over time. In addition, you won’t be happy with working all of the time and doing nothing else, so much so that you may even resent your work. Therefore, having a healthy balance of work and other aspects of life is key to producing your best work on a consistent basis.
How To Make Efficient Work Fun
In order to succeed in today’s fast-paced, content-driven world, you need to be efficient at creating high-quality work, information, and products. This means that you can’t be taking longer than is necessary to complete tasks and projects at a high-quality level. If you take longer than is necessary, you won’t be able to produce as much as you could, thereby negatively impacting your profitability and even your credibility and reputation. However, being able to work efficiently all of the time can be challenging for many, due to the constant struggle. How can one continue to work efficiently for long periods of time?
One good way to ensure you can work efficiently for long periods of time is to make that work fun. You may be wondering, “How do I make efficient work fun?” You can make efficient work fun by challenging yourself to continue producing work at a high-quality level AND doing it as efficiently and quickly as possible. You can challenge yourself to continue becoming faster and better at producing high-quality work in a short period of time.
Keep track of the amount of time you are spending on each task of a project and see where you are doing well and where you can improve. See what tasks are slowing you down to where you are not as efficient and work to improve those areas. Think about what is causing you to slow down when you do certain tasks – is it just that you’re not that proficient with them and you need to improve your skill to complete them or is your mind wandering while you are doing them, causing you to slow down? Figure out whether it’s a skill-based issue or a focus-based issue that is causing you to slow down and work to improve that area to improve your overall time in completing projects.
You can reward yourself when you perform high-quality work in a short period of time, especially when you complete a project even faster than you anticipated. You can treat yourself to extra time off, spending time with family and/or friends, doing a leisurely activity, buying an item you’ve been wanting, etc.
This is how you can make efficient work fun- treat it as a challenge to get more high-quality work done in less time. Keep track of how long it takes you to complete tasks and projects and identify areas where you slow down. Reward yourself when you perform as well or better-than-expected and continue to improve the pace that you work so that you can produce more high-quality work in short periods of time for maximum profitability.
There is a big difference between working hard and working at something you love. When you love what you do, how long or how hard you work at it does not come into play.
When you have fun doing what you love, time stands still and in some cases, almost does not exist.
Are you working at something you love?
There are many different types of distractions that can have a negative effect on your work and how efficient you are. In this article, we look at those you can control and those you cannot.
Identifying the distractions that are currently having a negative effect on you, will provide you with the opportunity to do something about it.
Types of Distractions You Can’t Control
In virtually any line of work, you have distractions that you must overcome. An entrepreneur will especially have distractions that he/she will have to overcome. Some of these distractions are ones that you cannot control but still must find a way to overcome them.
For instance, if you have a family, especially with children, you cannot directly control what they do with their time. Sure, as a parent, you can set ground rules on what they can or cannot do, but like anyone with free will, they can choose what they want to do, including not following the rules.
This means that they can make noise, such as playing loud music, and other distractions that can hinder your concentration and focus on your work. Additionally, there may be times when your spouse wants to run the vacuum cleaner or other equipment to clean the house; obviously, you have to take time to keep your house clean and tidy, and this often involves noise.
So, what as an entrepreneur who works from home can you do? Well, you can talk to your family about how important a quiet environment is to your work and find a way for all to be satisfied with the arrangements you set up regarding work and noise. In addition, you can use earbuds or cotton balls to help cut out the noise that is made and that is unavoidable.
If you have pets, they may also make noise to wear earbuds or cotton balls can help to cut out the noise as well. Additionally, it may be wise to keep them out of your work area if possible, then spend some time with them on your work breaks and when you are not working.
Other distractions that are out of your control include neighbors working in the yard (such as cutting their lawn, trimming hedges, etc.) and your landline phone ringing. In both cases, using earbuds or cotton balls can do much to reduce the noise and keep your concentration level high on your work. If you use an answering machine on your landline phone, you may wish to turn the volume down or even to mute so that you don’t hear any messages that are left on your answering machine.
Some distractions you can’t directly control, but you can find ways to overcome them. Whether it’s talking to your spouse and/or children about the importance of a quiet environment, keeping pets out of your work area, and using earbuds or cotton balls to help reduce or eliminate noise you can’t avoid, even distractions you can’t control can be overcome so you can keep your focus on your work and produce the highest-quality work in the shortest time possible.
Types Of Distractions You Can Control
In virtually any line of work, you have distractions that you must overcome. An entrepreneur will especially have distractions that he/she will have to overcome. Some of these distractions are ones you can definitely control.
In this day and age of social media, virtually everyone is on Facebook and even other social media networks (Twitter, Instagram, Snapchat, etc.) constantly. These sites will continuously have new content being posted from all of the users on these networks, and these networks are configured to alert you instantly whenever there is new content available on the network.
It’s human nature to want to know what is going on with family, friends, and/or fans/followers on social media networks. Therefore, whenever you get a notification that you have new content posted or a new friend request, you want to check what it is or who it is.
Unfortunately, this will take your focus away from your work. Thus, you have the ability to not log onto your social media accounts while you are working on tasks and projects. Leave your social media accounts to your breaks during work and/or when you are not working; let your family, friends, fans, and followers know this policy so that they understand why you don’t respond to their content as they post it.
A similar approach can be employed with your email accounts as well, such as Gmail and/or Hotmail. Both of these email accounts give you notifications of when new mail arrives or when a person wants to chat with you. You can stay logged out of those accounts when you are working, or you can choose to be logged in and mute or deactivate the notification features of when you receive new email or a new chat request. It would be wise to keep the window behind your work or minimized on your taskbar (if you are working on a computer) to ensure your focus remains on your work, not on your email account.
Turning the notifications and ringer off of your mobile phone is another distraction you can control. This way, you stay focused on your work and not lose concentration on what you are trying to accomplish.
Therefore, the distractions listed above are ones you can definitely control to keep them from slowing you down when you are completing tasks and projects. It is up to you to take the initiative and stop these distractions from happening so you can produce the best-quality work you can as efficiently as possible.
Take the time to identify the distractions you come across on a daily basis so that you can determine what is having a negative effect on you. Then put actions in place to prevent this from happening in future.
After you’ve created your Facebook group, you’ll, of course, be interested in growing your group by having people who are interested in your topic join the group and become active members.
One of the absolute best ways to make this happen is by directing the individuals who have liked your Fan Page to the Group.
The reason Fan Pages work so well is that you can gain “likes” to your Fan Page, which can in time turn into new members for your group.
With over a billion people visiting Facebook each day, and over 4.5 billion “likes” per day, you only need to acquire a tiny percentage of this audience to begin growing your page in a big way.
If you don’t already have a Fan Page for your topic, it’s super easy to create one. Let’s get started!
Click on the down arrow shown on the far right side of the top menu on Facebook, then click on “Create Page.” You’ll need to choose a category for your page out of those shown. Don’t get hung up on this – you can always change it later on.
Add a description of the page, what it’s about, and why people should like it! Be upbeat and positive, and don’t try to sell anything in this section.
You can use the same exact description you’ve used for your group to make things easier, but make sure your description makes your page seem interesting and fun.
You’ll get far more likes if the page looks like it’s going to be worthwhile liking and visiting.
Add a profile picture, and add this page to your “favorites” so that it’s easily accessible when you’re on Facebook. The profile picture doesn’t have to be a picture of you.
It should be an image that represents the topic of your page. Now add the same cover photo that you have for your Facebook group.
Now, you’ll need to enter in some information regarding who you want to attract to this fan page – choose the appropriate demographics, and interest that are similar to those that your page will be about.
Now, invite some people who you think would be interested in the page to like the page. You can do this in the left sidebar by clicking “Invite” next to their name.
That’s it! Your page is now complete, and you can begin to work on promotion!
How Cross-Promotion Can Grow Your Facebook Group
Cross-promotion is a good strategy that can be used to increase the size of your Facebook Group. With over a billion groups on Facebook, it’s very likely you’ll find some groups on a similar topic to the group you’re running.
And everyone who has a group is interested in strengthening their numbers, so it’s usually a win-win situation for everyone involved.
When you’ve attracted a couple of hundred members, you can begin cross-promotion efforts. You want your group to be attractive to another group owner, so don’t try to do this until you’ve reached that couple hundred-members mark.
Do some research on Facebook to find other groups with the same or similar topic, or a similar but complementary topic. Find groups with a lot of members – a few hundred or more, at least.
Join the groups first, to check them out, make sure they’re active and that the kind of information being shared there is in line with what you have in your group.
If the group looks good, start posting in the group, and answering other’s questions within the group. In other words, you don’t want it to take up your entire day, but become an active member of the groups you’d like to cross-promote.
After a couple of weeks of adding value to the group, contact the administrator of the group and ask them if they would be interested in a cross-promotion of your two groups.
Maybe you could offer the group something, such as an ebook you’ve written that’s on-topic, or offer a webinar for the group.
These things help you appear legitimate and authentic when approaching another group’s administrator.
Over the past few years, it’s become increasingly harder to get people’s attention. On Facebook, in particular, we’ve found that organic reach for pages has dropped over the first six months of 2017. This is partly due to algorithm changes, and partly due to the response from brands trying to increase their exposure, publishing more, and creating more competition for the eyes that are on the news feed.
Facebook groups are a great solution to this decrease in organic reach. They create engagement and community that pages simply can’t. The nature of a Facebook group is far more interactive and multi-dimensional, whereas pages can seem a bit flat and one-sided.
A Facebook group is also a major way to gain traffic to your website. Posts to your page or personal wall will often go unnoticed due to Facebook algorithms, but each member of a group receives a notification if there’s a new post. This drives traffic to the group and can drive traffic to your website when you share a link to your blog. Of course, these types of notifications can be turned off, but if you’re offering great content and personal interaction with your group, it’s likely they won’t be.
There are three main things you can do to ensure your Facebook group starts out on the right foot and attracts the potential customers you’re looking for.
- Be crystal clear on what type of group you want to have. There are three types of Facebook groups in terms of privacy – open, closed, and secret. Open groups are just that – anyone can see who is in the group, anyone can see the posts, and anyone can join. With a closed group, anyone can see the group and who is in it, but only members can view the content in the group. With a secret group, no one but a member of the group can see that the group exists, or see who I in the group and the group posts. In essence, with a secret group, you need an invite to join, or you won’t even know it’s there.
- Once you’re sure what type of Facebook group you want, set up specific criteria for deciding on who gets approved into the group. Figure out who your ideal client is – all the demographics and details – and accept members accordingly. This will increase your group’s integrity and exclusivity.
- Create and adhere to a content calendar for your group. Decide on the questions, polls, photos, and events you’ll be posting about. Have a list of post ideas that you can refer to if you get stuck for content ideas. Have lots of ideas for group participation, and that’ll help increase your engagement within the group.
Creating Your Facebook Group
So you want to create a Facebook group! Great! Let’s get started, and you’ll soon have your Facebook group up and running smoothly, and be able to grow and expand your group and your following.
The first thing you’ll do is log in to your Facebook account. Click the down arrow on the right side of the menu bar at the top, and choose “Create Group.” Enter the necessary information about your group that the page asks for – and remember to use a name that described what your group is about to make it easier for new members to find it when they use the Facebook search function.
At this point, it will help you if you take a moment to add the group to your “favorites.” That way, the group name will show up in your left sidebar near the top, and you’ll have easy access to it without having to search for it each time you want to visit the group or post.
Set your group privacy to “Closed.” This will create a feeling of exclusivity within your group because not just anyone can get in. It will also enable you to monitor who is added to the group, to make sure they’re a good fit. Remember that there are over a billion daily users of Facebook, and it’s a given that some of them are spammers who will try to gain access to your group.
You also want people to have to join the group to see the content – another reason to choose a closed group rather than a public group.
Now, add at least one friend. This is necessary to start your group, so pick a person who you think will be interested and let them know you’re adding them to the group ahead of time. No one likes to be added to groups without their permission, so don’t do that.
Now you can begin customizing your group page by adding a description of the group and adding any rules you have that you want everyone to be aware of. Choose a group icon from those shown, and then find an image that is related to your group’s topic. For free photos to use, you can look at Pixabay.com, where you’ll find thousands of beautiful graphics. You’ll use this image as your group cover photo.
Your group is just about complete! The last thing you need to do is go to “Edit Group Settings” and add a few tags that describe the group content and what it’s all about. This will make finding your group much easier.
Now that your group has been created, you can work on promoting it and gaining members!
It is imperative for your product to have a sales funnel if you are to attain maximum profitability from your product. Having just one product, even a successful one, is not going to allow you to make a sustainable income or a sustainable business online.
Additionally, most prospects need to be contacted an average of seven times before they will purchase your product. If you do not have a sales funnel for those prospects to enter into, you will earn little to no profit from them.
Having a sales funnel is key to earning the most profit from your digital products. First, you need to have a squeeze page that offers a free report on a topic of interest or some problem or issue that entices the prospect to give up his/her name and email address. This will allow them to enter your funnel.
You then communicate with them via email, both to provide the free report they were promised, plus follow up with additional information about the issue or problem and what your expertise is. You also provide a link to your main product offer and imply in most of your messages that your product is the solution to that problem brought up in the free report.
In a few of the messages, you can directly market your product and explain exactly why it will be of benefit to them.
After the prospect is convinced of the value of your product, he/she will use one of the links to head to the sales page and purchase it. Once he/she has done that, that person will be presented with an upsell offer that is designed to provide more value to the original offer.
It is an optional, one-time offer that the customer must purchase at that time in order to benefit from it. The scarcity factor will make it more enticing for the prospect to buy it.
If he/she buys the upsell offer, he/she may be presented with one or more of them. If he/she doesn’t buy the upsell offer, he/she will be presented with a down sell offer that is either the same or similar to the upsell offer but at a lower price.
This is to encourage the customer to purchase this offer to add value to the main offer he/she purchased.
Having multiple offers makes it more likely the customer will purchase, as it’s been shown that people are more willing to buy multiple related offers after he/she has purchased the first one. A perfect example is buying fries and a soft drink with a burger.
By employing this marketing tactic into your sales funnel, you will provide more value to the customer and make more profit from him/her.
5 Steps To Building Your First Sales Funnel
It may seem overwhelming to build your first sales funnel since you have never built one before. Fortunately, the process is not that difficult and can be learned relatively quickly. We present a five-step process below that will help you build your first sales funnel.
First, you need to create an effective squeeze page. This squeeze page must include a free report on some topic of interest to the squeeze page visitor so that he/she is convinced to provide his/her name and email address in order to receive that free report.
This needs to be connected to your autoresponder so that the prospect’s name and email address is added to it so you can email him/her after receiving it.
Second, once you have that prospect’s name and email address, you need to send out a welcome email to that prospect, include the download link to the free report that the prospect was promised for submitting his/her contact information, inform him/her about who you are, and let him/her know what information he/she can expect to receive your email messages.
Third, over the course of at least seven email messages over a period of two weeks or so, you will present more information on the topic/issue/problem related to your free report to show the prospect that you are a respected expert in this field and can be trusted.
By providing mostly information and including a link to your main product offer, you can build the relationship with your prospect and get him/her to trust you and your recommendations.
Fourth, when the prospect is comfortable enough with you and your recommendations, he/she will click the main product link and go to your main product’s sales letter. If the sales letter is convincing enough of the benefits your product will provide to him/her, he/she will order your main product.
Fifth, you will present one or more upsells and optionally one or more corresponding down sells. The first upsell will be presented as soon as the prospect has bought your main product offer. The upsell is designed to provide more value to the main offer for the customer, while it is designed to provide you with more profit.
The corresponding down sell is the same upsell offer or a slightly different offer at a lower price. The first upsell and corresponding down sell can be followed by more upsells and down sells, each presented after the purchase or denial of a previous upsell or down sell. All upsells and down sells are designed to provide extra value to the customer and extra profit to you.
When the customer has gone through your entire sales funnel, he/she will receive an email(s) with access instructions for the product(s) he/she has purchased, while you will have added a new buyer to your buyer’s list.