GETTING PERMISSION TO COMMUNICATE
The next step in the process of using attraction marketing to your advantage is to get people to let you talk to them. With the advent of laws regarding spam and other inappropriate means of communication, it has become very important for any Internet marketer to be sure they stay on the good side of the law.
As an Internet marketer, you need to have the permission of a consumer, client or website visitors to send them any form of communication other than direct communication such as through a blog comment.
Why you should do this, you may be asking. As part of the process of developing a successful Internet marketing business, you need to get your product or service in front of the client. As you will see in Part 3, this is the key to your success in selling.
There are many ways that this can be done. The bottom line is that it has to be done. You want those that find you on the web to come to your website and a lead capture page, for example. This way, you are able to get their permission to send them more information.
There are many lead capture tools available to help you to accomplish this including The Renegade and Marketing Merge, for example. You can also create your own, and not something that is difficult to do on your own, even if you are not a techie.
What happens is simple:
- Individuals find your information on the web.
- They follow it to your website’s lead capture page.
- They sign up when they arrive there.
- You have a lead to sell to, market to or otherwise use.
Now, you can advertise to them.
PROVIDE INFORMATIONAL EMAILS TO THE CUSTOMER
Now that you have gone through all of this work, you still do not have a profit in hand. Why not?
This is where the final part of the three part process of using attraction marketing comes in. Now, you will take the information and resources that you have worked so hard to develop and make them into something that’s going to turn a profit for you.
Keep in mind that while this process may seem like it is long and has a lot of work to it, you are going to automate much of it and secondly, you are going to do all three things at one time. This way, you are likely to start making money from attraction marketing right from the beginning of starting the process.
INFORMATIONAL, NOT SPAM
One of the keys to building a successful attraction marketing plan is not to be overly sales like. Everything and anything that you do should be done based on subtle sales information. You are providing information to the client. You are not hard selling what you have to offer to them. This is why it is called attraction marketing. The consumer is attracted to you because you are giving them valuable information and tools to use.
Don’t fail on that point: informational is key, not sales ads.
DEVELOP A PLAN
As part of the process of using the permissions given to you by those who have visited your website, you will need a plan. The plan is quite specific. You need to send emails to those who are on your list that allow them to gain something and learn something. You need to have a plan in place so that you can be professional while still getting people to your website at the same time.
In this form of attraction marketing, you are attracting people to your website by first telling them something important. They think, “Hey, this is great. This is just what I need.” They then head over to your website from the link posted in the email. They can then make a purchase from you or do what you wish for them to do.
To make sure this happens, you need to ensure that your emails are well received and that they have the best information they can offer to the reader. This way, they are most likely to visit your website.
The first step in the process is to develop a newsletter or other email communication with them. It does not matter what you call it. Rather, it matters what is in it. Here are some examples of quality content to provide to your readers.
Provide Informational Articles
Your clients want to read something helpful to them. They want to read something that teaches them something. For example, let’s say you are selling an informational product on acne. In your email message to your readers, you write about the causes of acne. This provides them with some type of information.
Make your subject line effective
A common problem that many people have when
using any form of email marketing is that they just do not get their readers to open up the email. How can you do well if the reader is not even reading what you have to offer? Use your subject line as a tool. In the above example, the subject line could be, “what causes acne and what you can do about it now.”
Make your email personal
If you have ever opened up an email and read it knowing that they were just selling something, chances are good the information with was a simple made up, canned response. That’s boring and actually worthless. Use the reader’s names. Be sure to write to them, not to academics. Be personal, yet professional at the same time.
Don’t overdo it with graphics
Another problem with email marketing like this is that people go overboard with graphics. You have seconds to impress your reader and get them to actually read the email you have sent. If you have so many graphics within it that it takes forever to load, they will close the email and move on long before actually seeing what you were going to talk about.
Tell them what to do
Perhaps the most important aspect of any email used like this is that it has to provide your readers with a way of reacting to what you have sent. Tell them what to do or what they can do to learn more. Give them the link to follow that takes them to the answers to their questions. For example, in the above example, after detailing all of the causes of acne, follow up with a link that takes the individual to your acne cure website. The link may read, “Finally, there is help for any of these acne causes.”
Attraction marketing is only as successful as you make it. Therefore, if you invest a little time in it, especially in writing these emails, chances are good you will get very little from it. Take your time to produce a quality, highly effective email that is sent to your readers.
WHAT TO SEND IN EMAILS
Still unsure of what you can do with your emails? Here are a few more ideas to work with:
- Share information on the topic you have a passion about, hopefully related to your website.
- Share a good book, informational product or other item that in some way relates to your business indirectly.
- Share live event information. Perhaps you are doing an educational seminar or a web cast and want to invite your readers to come to your website to attend.
- Perhaps you are running a sale and you wish to provide your readers with information regarding it.
- Perhaps you are providing some recorded training and want to share the details with your list.
That’s all it takes to get the email going. An effective campaign does get people back to your website. In fact, attraction marketing can work in many ways to gain you resources including higher sales potential. Take the time to put attraction marketing in place and you will see traffic to your website come in from a variety of sources. You are likely to see your sales go up as long as you have provided your readers with the helpful tools and resources they need to make wise decisions.
If you are not sure if it can work for you, consider traditional sales mechanisms. You could pay a heavily trafficked website for an ad in the thousands of dollars range and hope to get enough readers back to your website. Or, you can invest your time, not your money, in getting quality traffic that is already interested in you!